The Miva Blog
Small Business’s have reported an increase in sales on Small Business Saturday since its start in 2010. But its big box retail and eCommerce counterparts, Back Friday and Cyber Monday still reign King of the consumer dollar, bringing in billions of dollars every season.
The U.S. Census Bureau has also discovered that between these 3 promotional shopping days, there is a specific demographic for each. Hosting hundreds of small business’s we know there are many different types of small business owners so don’t disregard Cyber Monday. Many family owned and operated business’s are ran on the web. Miva supports Small Business Saturday, but of course we support Cyber Monday as well. So we’ve come up with a solution for you - Shop Small on Cyber Monday. It’s easy to find the product you are looking for on Amazon, but take your search a little further and you may find that same product on a small business page. We understand that ultimately Small Business Saturday was created to give back to your specific community but we think you can take it to a whole new level by looking just a little deeper to support the small businesses online as well. You can support the small business, put your money back into the community and still get the product and service you need.
The customs may be different but one tradition remains the same. We’re talking about shopping – consumerism during the holiday season takes on a whole new level, which is why your online business should be making important marketing moves that will help you reach your highest sales margins this season.
Whether you have a personal account or run a business page on Facebook, you are aware of those ever-abundant call-to-action posts flying through our feeds. “Like, Share & Comment to be Entered to WIN” “Click NOW for 50% off!” Whatever the tactic may be, Facebook is going to put the smack down, so their over 1 billion account holders won’t be overwhelmed with spam.
Miva Merchant 9 was released today and we are pleased to share in more detail just what to expect. Our software developers have been working diligently to give you a completely overhauled version of our enterprise-level eCommerce software. This overhaul is the most significant redesign in the history of our software, which has been optimized for speed, efficiency and adds a host of new features.
Based on the positive employee feedback from our Miva family, we were honored with an award at the Union Tribune’s Top Workplaces Honors Ceremony last week. As the Union Tribune announced the ranking of 40 Top Workplaces in San Diego we were thrilled to be granted #15 on the list.
President, Rick Wilson and COO, Nathan Osborne accepted the award on Miva, Inc.‘s behalf at the honors ceremony on November 6th.
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