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5 Ways to Make Your Ecommerce Store Stand Out

Posted by jtolman to Design & Development on May 30th, 2014

There are millions of websites out there that are selling the same products or service as you and these websites are trying to attract customers just like you are. If you have an online business, your website should stand out from everyone else’s to keep all the attention in your direction. Everyone wants returning customers and a great way to do that is to keep your ecommerce website interesting and pleasant. The Internet community is rapidly growing each and every day and the customer base is huge. As the owner of an ecommerce store, you have the power to become very successful and touch bases that other competitors have not reached yet. With that being said, here are great examples of t-shirt stores who has successfully implemented these 5 ways to make your website stand out:

White Space


Turn Nocturnal is a clothing company run by two guys named Matt and Jack, who love to design and sell shirts. Their simple design makes great use of white space and drop-shadows, making the content stand out from the less-important stuff.

A good web layout and great organization with whitespace is a very important foundation for making your website stand out. The design of your website should not be thrown together without second thought because that makes your website confusing and confused visitors will leave your online store immediately.  Whitespace gives your website a clean and formal look and it is not confusing to look at. A website that lacks whitespace often sticks out like a sore thumb and stands out in a bad way. However, using whitespace correctly gives your website more of a professional look and a better conversion rate.

Graphics


Dripping in Fat is an ecommerce store dedicated to creating t-shirts with a distinct message, all designed by some of the best designers around the globe! The modern, colorful design evokes a clothesline, with some awesome graphics.

The use of graphics on your ecommerce website can give larger doses of information that is more appealing to your visitor’s eye. An graphic can represent facts or information with different colors and creative illusions, plus they make information more visible and fun to look at.  Rather than using long paragraphs of complex information on your website, try turning it into a great graphic that will be easy for your customers to understand.

Large Font


i/denti/tee has a huge collection of music-inspired t-shirts, all produced by Edun Live. The elegant, stylish website makes good use of large fonts to direct the customers’ eyes.

Most great websites usually have one thing in common, and that is their use of large font. The use of large font will have your reader’s attention focused towards the most important information that you feel they may need to know. Since the most important words on your site will be bigger, you have less room to add extra words that are unimportant to your customers. Another helpful thing about large fonts is that it allows readers, that quickly scan through pages, to still get the main message of the website because of the size of the words.

Contrast


Tshirt Store sells designs on 100% certified ecological cotton. It designs for itself and in cooperation with other talented designers and is always looking for new designers to join the team. The website has a simple design with pops of color that put the focus on the t-shirts. It also has a very cool feature that allows you to search for t-shirts by clicking on a color.

When it comes to designing your website, one of the most important things to think about is choosing a color scheme that portrays the mood of your company. Not only does your choices of color need to portray a certain mood, but the colors should also provide contrast between the elements in the design. Try using only two main colors to accomplish great contrast in your web design.

Arrows


The Yellow Bird Project is a non-profit ecommerce store that sells fabulous t-shirts to raise money for charities. The design has hand-drawn elements with clear call to actions in conjunction with plenty of color for a great personal touch.

Simple arrows with color can make the navigation through your website much easier to follow. In order to get higher conversion rates, you can use directional arrows with call to actions to guide your readers to where you want them to go. Giving your users visual cues is important if you want to keep their attention.

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