Blog|365 - Tidbits of information from over 10 years of industry experience

Since the acquisition of MIVA by Adknowledge in March of 2009, we’ve been investing heavily and widely in our product and infrastructure. Aside from the over $1 million that we have invested in upgrading our technical infrastructure, we’ve also been investing in the features and functionality of our product set and platform. Many of you have probably observed many of these product enhancements through your interactions with our platform or when working with your account manager. We have also begun to roll out even more enhancements including “Smart Pricing” which will enable us to more closely align our traffic patterns with your conversion goals. This feature has been incorporated from Adknowledge’s platform and will result in more consistent pricing and ROI for all of our advertisers.

You may also notice more visibility going forward of the Adknowledge brand; starting today with our web site and email signatures which highlights the Adknowledge master brand and Miva product brand underneath. Please note that your account team will remain the same and the Miva traffic network will continue to operate separately from Adknowledge’s traffic network. Your account team will continue to work closely with you on managing your campaigns and providing you detailed reports and analysis and you will continue to log into your account at MIVA.com.
We are also happy to announce that we are preparing to launch a new display ad unit that will enable you to extend your reach across the Internet. This unit will be an IAB standard ad unit and will continue to be based upon a pay for performance model. We believe this extension of our product offering will enable you to expand your reach across the Internet and buy into more sources of high quality traffic. We’ll promise to keep you apprised of these changes via email and via this blog.

In the meantime, should you have any questions, feel free to reach out to your account representative or our advertiser support team.

Sincerely,
Sloan Gaon
General Manager | Adknowledge Web Content (Miva)

- October 11, 2010

MIVA’s Pay per Click Account Managers – Best in Class!

Once you have set up your pay-per-click account, you are assigned a dedicated MIVA Account Manager. Our Account Managers are available to assist with recommendations in order to ensure the success of your pay-per-click campaigns.
With several years of experience in PPC account management, MIVA Account Managers are highly qualified to handle the maintenance and management of your company’s PPC campaigns. Their access to internal analytics, publisher bid landscapes and vertical intelligence allows them to assist in a strategy and optimization plan, working with you to provide the best ROI.

- August 13, 2010

Need high volume US Run-of-Network Traffic?

A run-of-network (RON) ad is characterized as an ad that is set to run on all sites or apps within a given network without any specified targeting selections.

This is a great way to maximize your exposure i.e. branding. MIVA has several RON feeds available in search, domain, email and SEO.

If you are looking for high volume sub 0.05 per click targeted RON web traffic with texts ads, contact us today.

- July 30, 2010

Are you looking for a way to monetize your Firefox extension or browser plug-in? Developers in need of an advertising solution for their Firefox extension should look no further than MIVA's XML feed. With our powerful API, you're able to call up text ads relevant to your users simply by passing along a keyword. The ads are returned in XML format, which gives you the power to implement a very customized advertising solution depending on your unique needs. MIVA makes it easy for you to make money with your Firefox extension, so please contact our experts for integration advice, or register a MIVA publisher account today.

- July 29, 2010

If you run an e-retailing business, you already know that the key marketing tool for building traffic and sales at your retail web site comes down to a single phrase: Online Marketing Campaigns. What many e-retailers do not know are the keys to designing and implementing online marketing strategies that gives them a leg up on their competition. The day you learn the secrets to paid search engine marketing and site search is the day you begin to optimize the sales potential of your e-retailing business. Contact the Business Team at MIVA to find out more!

- July 22, 2010

Did you know that with MIVA you can create campaigns with start and end dates for your ad copy? If you or one of your clients has a campaign that is starting a sale/offer/new product on a certain date, create the ad to start running on that date (instead of creating it and pausing it, and then needing to go in to make it live when the sale starts) and then set your campaign to end when the flight ends (instead of manually having to remember to pause the ads). It is a nice and effective feature to use and it helps you to feel good about setting and forgetting it. If you have any questions or need any assistance with this feature, please contact us and we’ll be happy to assist you.

- July 19, 2010

This week we will focus on providing information that we believe will assist you with your online advertising performance. We’ll provide daily tips on how to ensure your site and content are working well. As always, our team is here to help, so please contact us anytime.

As an advertiser, your goal is to attract serious users and retain that traffic over time. Your site's content plays a pivotal role - either good or bad - in both aspects. Here are a few tips to make sure your content is working for you.

Don't make your content too broad - Serious users know what they're looking for. Your content should make it easy for these users to decide whether or not your site is one they wish to frequent. Try tailoring your landing pages for each ad, or subset of ads, that you run. When a user is greeted by a page that contains subject matter relevant to the clicked ad, your stickiness and conversion rate will increase.
Get to the point - Again, you're looking for serious users and these types of users usually won't be reeled in by wordy introductions or over-used jargon. Your landing page shouldn’t plead for them to stay, but rather inform them that they have found what they’re looking for.
Pay attention to site design - There's probably nothing more irritating to serious web users than to arrive at a site that looks like it was designed for Netscape 1.0 in 1995. Ultimately, you want your site design to be invisible to your users, meaning it should allow them to navigate without having to think about how to navigate. The less they think about navigating and your site design, the more they'll think about your content. This means you may need to shell out some money for a real designer, but, in the end, it will be money well spent.
Keep it fresh - If a distracting, hard-to-navigate design is peeve #1, then outdated content is an annoyance that is similar in scale for advanced users. Keep your content (ads, prices, special offers, etc) updated daily. Test for dead links regularly and make sure there are no pricing gaffs.

Look for the next tip tomorrow!

- July 15, 2010

Don't make your content too broad - Serious users know what they're looking for. Your content should make it easy for these users to decide whether or not your site is one they wish to frequent. Try tailoring your landing pages for each ad, or subset of ads, that you run. When a user is greeted by a page that contains subject matter relevant to the clicked ad, your stickiness and conversion rate will increase.
Get to the point - Again, you're looking for serious users and these types of users usually won't be reeled in by wordy introductions or over-used jargon. Your landing page shouldn’t plead for them to stay, but rather inform them that they have found what they’re looking for.
Pay attention to site design - There's probably nothing more irritating to serious web users than to arrive at a site that looks like it was designed for Netscape 1.0 in 1995. Ultimately, you want your site design to be invisible to your users, meaning it should allow them to navigate without having to think about how to navigate. The less they think about navigating and your site design, the more they'll think about your content. This means you may need to shell out some money for a real designer, but, in the end, it will be money well spent.

Look for the next tip tomorrow!

- July 14, 2010

Don't make your content too broad - Serious users know what they're looking for. Your content should make it easy for these users to decide whether or not your site is one they wish to frequent. Try tailoring your landing pages for each ad, or subset of ads, that you run. When a user is greeted by a page that contains subject matter relevant to the clicked ad, your stickiness and conversion rate will increase.
Get to the point - Again, you're looking for serious users and these types of users usually won't be reeled in by wordy introductions or over-used jargon. Your landing page shouldn’t plead for them to stay, but rather inform them that they have found what they’re looking for.

Look for the next tip tomorrow!

- July 13, 2010

Don't make your content too broad - Serious users know what they're looking for. Your content should make it easy for these users to decide whether or not your site is one they wish to frequent. Try tailoring your landing pages for each ad, or subset of ads, that you run. When a user is greeted by a page that contains subject matter relevant to the clicked ad, your stickiness and conversion rate will increase.

Look for the next tip tomorrow!

- July 12, 2010