Ecommerce Trends 2017: Kleiner Perkins’ Top 3

Kleiner Perkins partner Mary Meeker took to the stage at Code Conference to deliver the “most anticipated slide deck of the year”, a 355-page report on Internet trends for 2017. Buried among those slides were nuggets of key ecommerce trends: e-tailer success found through customer-first, omnichannel experiences.

Here are the top 3 ecommerce trends from Mary Meeker’s Kleiner Perkins Internet Trends 2017 Report, and how you can harness them to innovate an omnichannel brand experience of your own.

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Internet Trends 2017 Report: Top 4 Takeaways

The Internet’s abuzz about Apple’s WWDC keynote, but we’re still reeling over the rapid-fire Internet Trends presentation from Kleiner Perkins Caufield & Byers. Delivered by partner Mary Meeker, the “most anticipated slide deck in Silicon Valley” dove into 355 slides of data affecting business, ecommerce, consumer behavior, and the global marketplace.

Here are the top four most buzzed-about Kleiner Perkins Internet trends and what they mean for your business.

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The Amazon Effect: Part Two

Competing with Amazon: is it even possible? Sure, the ecommerce giant boasts wide selection, consistent users, and a global presence to make good on those 600 purchases per second. But that doesn’t mean the E-Giant is unstoppable.

In this second half of the two-part series, The Amazon Effect explores five strategies the company employs to succeed in ecommerce.

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The Amazon Effect: Part One

Love them or hate them, Amazon is here to stay. Named Fast Company’s Most Innovative Company of 2017, the world’s largest online marketplace continues to push the bounds of what’s possible in ecommerce, an impetus dubbed “The Amazon Effect”.

The businesses that thrive will control the margin by taking control of the customer experience, their way. Dive into five differentiators of Amazon’s success in this two-part series before exploring how to harness them for your enterprise.

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Google Lens Gives Glimpse to Contextual Commerce

Last week, Google CEO Sundar Pichai took the stage at the I/O developer conference to unveil a new development in augmented reality: Google Lens. Point your smartphone at an object and Google will help you identify it right from your screen. And though it’s too soon to tell how wide Lens will truly spread, it does give a look into the future of customer-first commerce.

Find out the implications of augmented reality to see how you may soon harness it to connect with customers like never before.

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