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Facebook Image Sizes: A Cheat Sheet for Businesses

Posted by jtolman to Marketing Tips on March 31st, 2014

Any business owner knows that a great way to interact with customers is through social media.  Business owners with marketing knowledge also understand that customers are intrigued by catchy visuals, which is why the images placed on social media are so important.

There have been several changes recently with Facebook in order to enhance visuals even further.  Facebook has changed the look and feel of their platform to focus on more colorful, vibrant, and ultimately engaging content.  According to Facebook research, posts including a photo album, picture, or video generate 180 percent, 120 percent, and 100 percent more engagement than those without the visuals.

The way the images fit the allotted dimensions on Facebook will affect the quality of the photos, so it is important to make sure you have the right size for each feature.  This infographic from Jon Loomer will help you to make sure all of your image dimensions are perfectly sized in order to create the maximum amount of engagement with your fans.

  (Click to enlarge)

In case you need it, here is a text version of the most important dimensions:

Facebook Page Timeline

Cover Photo

  • Image Size: 851×315 px upload and display
  • Height from Profile Photo Edge: 210 px
  • Width from Profile Photo Right Edge: 658 px
  • Width from Profile Photo Left Edge: 23 px

Profile Photo

  • Recommended Upload Size: 180×180 px
  • Display Size: 160×160 px
  • Width of Profile Photo Area Including Buffer: 170 px

App Icons

  • Display Size: 111×74 px

Shared Link

  • Thumbnail Aspect Ratio: 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Timeline Display Size: 377×197 px
  • Overall Size Including Title and Description Area: 377×314 px

Shared Image

  • Recommended Upload Size: 1200×1200 px
  • Timeline Display Size: 403×504 px maximum height and width

Highlighted and Milestone Images

  • Recommended Upload Size: 1200×717 px
  • Timeline Display Size: 843×504 px maximum height and width

Posts and Ad Dimensions Across Desktop and Mobile

Page Post Link and Offer

  • Text: 90 Characters
  • Link Title: 25 Characters
  • Thumbnail Aspect Ratio (except sidebar): 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Desktop News Feed Thumbnail Display: 400×209 px
  • Mobile News Feed Thumbnail Display: 560×292 px
  • Sidebar Thumbnail Display: 100×72 px
  • Permalink Thumbnail Display (Desktop): 400×209 px for Link Post, 588×305 px for Offer

Page Post Image

  • Text: 90 Characters
  • Image Aspect Ratio: 1:1
  • Recommended Upload Size: 1200×1200 px
  • Desktop News Feed Display: 400×400 px
  • Mobile News Feed Display: 618×618 px
  • Sidebar Display: 120×120 px
  • Permalink Display: 720×720 px

Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 8:3
  • Recommended Upload Size: 1200×450 px
  • Desktop News Feed Thumbnail Display: 400×150 px
  • Mobile News Feed Thumbnail Display: 560×210 px
  • Event Header Image: 714×264 px
  • Sidebar Thumbnail Display: 100×72 px

Page Post Video

  • Text: 90 Characters
  • Image Aspect Ratio: 16:9
  • Recommended Thumbnail Image Upload Size: 1200×675 px
  • Max Video Size and Length: 1 GB, 20 minutes
  • Desktop News Feed Thumbnail Display: 400×400 px
  • Mobile News Feed Thumbnail Display: 618×618 px
  • Sidebar Thumbnail Display: 128×128 px
  • Permalink Thumbnail Display: 720×453 px

Mobile App Add

  • Text: 90 Characters
  • Image Aspect Ratio: 1.91:1
  • Recommended Image Upload Size: 1200×627 px
  • Mobile News Feed Thumbnail Display: 560×292 px

Domain Ad

  • Text: 90 Characters
  • Title: 25 Characters
  • Image Aspect Ratio: 1.39:1
  • Recommended Image Upload Size: 1200×864 px
  • Sidebar Thumbnail Display: 100×72 px

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