The Miva Blog
The Black Friday numbers are in! 3.991 and 2.954, yes we’re talking seconds. The average webpage load on a desktop took over 3 seconds and those trusty mobile devices, just under 3. These numbers give a new perspective to the phrase “Time is money.” Best Buy would agree with that statement as they experienced what is being called a “massive outage” on Black Friday, costing them thousands and their customers left frustrated. But Best Buy wasn’t the only big commerce store to experience issues. According to VentureBeat.com. “the top 50 ecommerce websites were slower overall this year, compared to last year.” One of the most alarming numbers reported by Catchpoint Systems is, mobile webpages were 57.21% slower compared to last year. Most chalk it up to server overload but insiders know there is more to this tale.
We reach another milestone in Miva history as we announce the launch of our new app store - Apps.Miva.com, which supplants our old workhorse of a website, Miva Central as the place to obtain add-ons and apps for Miva Merchant, including our new ReadyTheme templates. Store owners will find the brand new app store much easier to navigate and developers will have a much welcomed clean and modern showcase for their products.
What better eCommerce holiday reference guide, than that of the consumer opinion? We asked online shoppers what their biggest online shopping peeves and pleasures are to create the “12 Days of Commerce” Tips from your Customers - to help you focus on what is most important this holiday season.
Small Business’s have reported an increase in sales on Small Business Saturday since its start in 2010. But its big box retail and eCommerce counterparts, Back Friday and Cyber Monday still reign King of the consumer dollar, bringing in billions of dollars every season.
The U.S. Census Bureau has also discovered that between these 3 promotional shopping days, there is a specific demographic for each. Hosting hundreds of small business’s we know there are many different types of small business owners so don’t disregard Cyber Monday. Many family owned and operated business’s are ran on the web. Miva supports Small Business Saturday, but of course we support Cyber Monday as well. So we’ve come up with a solution for you - Shop Small on Cyber Monday. It’s easy to find the product you are looking for on Amazon, but take your search a little further and you may find that same product on a small business page. We understand that ultimately Small Business Saturday was created to give back to your specific community but we think you can take it to a whole new level by looking just a little deeper to support the small businesses online as well. You can support the small business, put your money back into the community and still get the product and service you need.
The customs may be different but one tradition remains the same. We’re talking about shopping – consumerism during the holiday season takes on a whole new level, which is why your online business should be making important marketing moves that will help you reach your highest sales margins this season.
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