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Yottaa + Miva Merchant: New Partnership Delivers Optimized Performance to Online Retailers

Posted by jtolman to on November 30th, 2012

Yottaa and Miva Merchant Help WalleyeDirect.com and InTheHoleGolf.com Deliver Top-Notch Online Customer Experiences

 

Yottaa, Inc., the cloud performance and security company, announced on November 27th that it has partnered with Miva Merchant, a leading eCommerce platform, to help online retailers improve overall customer satisfaction. Two online retailer customers that are powered by the Miva Merchant eCommerce cart solution—WalleyeDirect, an online fresh water fish provider, and InTheHoleGolf, which offers golf enthusiasts the most complete selection of golfing equipment—have already seen the benefits Yottaa’s optimization solution offers, including increased site speed and an up-tick in time on site and pages visited. The result: both companies are able to offer a significantly better user experience, resulting in increased conversion rates, fewer bounces, and improved time-on-site metrics.

Customer satisfaction is top priority for both WalleyeDirect and InTheHoleGolf. Both companies understand the importance of site speed and the significant impact it has on conversion rates. With online shopping expected to rise nearly 17% this holiday season, eCommerce companies want the competitive edge to capture as much revenue as possible. WalleyeDirect and InTheHoleGolf are prepared. Since deploying Yottaa Site Optimizer, both companies have seen a decrease in page download time, even during high traffic spikes.

Yottaa speeds up eCommerce sites by automatically reducing asset size, minimizing server requests, and enabling parallel delivery of assets and execution of scripts. And because the Yottaa network offloads the majority of WalleyeDirect’s and InTheHoleGolf’s traffic, it frees up their infrastructure to focus on processing key transactions—a critical need during the busy holiday season.

A Fish Story

Realizing that Midwestern consumers who wanted freshwater fish fillets had no choice other than to go fishing for themselves, WalleyeDirect.com was created by founder and president Jesse Ness to bring the distinctive and delicate taste of walleye to connoisseurs across the country. After installing Yottaa Optimizer, Ness found that, during a traditionally slow season for WalleyeDirect, his conversion rate had actually increased by almost 30 percent.

“Thirty percent is a very significant conversion rate increase and that’s a very real figure indicating more sales and more money coming in,” said Ness. “A faster site and faster experience made for a better experience for my customers.” WalleyeDirect.com is well prepared for the big traffic spikes expected throughout the holiday season. “I can’t afford to be down or slow because one day in early December I get more sales than a week during the rest of the year,” said Ness. “Yottaa gives me the extra peace of mind that my site on a shared server won’t be affected by someone else’s traffic spike when I can least afford it.”

Yottaa Eagles the Challenge

InTheHoleGolf.com has been serving the golfing community for over 10 years by offering great prices on a wide selection of equipment from the most respected brands. The site features lots of large images and video content, for a richer customer experience. Site speed was adequate, but InTheHoleGolf.com wanted it to be far above average. Since installing Yottaa Site Optimizer, InTheHoleGolf.com has seen world-class results. “Optimizing our site took minutes with the help of Yottaa,” said Michael Lynch, president of InTheHoleGolf.com. “Everybody that we’ve talked to—no matter where they are in the world, which browser they’re using or what time of the day it is—has reported a noticeable improvement in our website performance.”

“We are always looking for new ways to help our online merchants not only offer the best customer service, but help them be more profitable,” said Philip Hansen, operations manager at Miva Merchant. “Web performance directly impacts customer service and a business’ bottom line. Yottaa helps deliver the speed, scalability and security our eCommerce customers depend on to conduct a successful online business.”

“Miva Merchant is a powerful, flexible, extensible platform,” said Coach Wei, CEO, Yottaa. “With Yottaa, Miva-based sites can feel confident in knowing they are delivering the best possible user experience and that their sites are running at peak performance levels—anytime, anywhere, on any device.”

For more information on Yottaa for Miva Merchant, visit http://www.yottaa.com/solutions/yottaa-for-miva-merchant/


About Yottaa, Inc.
Trusted by over 85,000 websites, Yottaa’s all-in-one web optimization solution delivers speed, scale, security and actionable insight for any website. Our customers enjoy site-wide performance gains, better visitor experience and higher conversions; and protection from service outages, malicious bots and hackers. For more information visit www.yottaa.com and follow us on Twitter at http://twitter.com/yottaa.

View the Original Press Release from Yottaa here

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