19 December 2000

netimperative.com goes Espotting

netimperative.com, Europe's premier content, community and commerce business site, today announced a deal with Espotting.com, the UK's answer to search. The Espotting facility offers additional value to netimperative.com members by providing a first-class and rewarding online browser service.

netimperative.com users will now have access to Espotting's personalised search facility. All search results are fully integrated into the netimperative.com members zone to allow registered members continued access to news, analysis and research whilst they are searching the web for other related information.

The service offers a UK focussed search by filtering out US sites, and is expected to be of particular benefit to Marketplace and ejobs surfers looking for UK based contacts.

Commenting on the announcement Felicia Jackson, CEO and Editor-in-Chief of netimperative.com, said: "netimperative.com is regarded as an authority on the latest new media developments and as such we are constantly looking for new technologies and innovations which will improve our customer offering. Not only does Espotting filter UK-specific web searches to deliver British as opposed to US site choices, but it also allows us to retain site visitors who can search for other related information without having to continually click between pages."

Daniel Ishag, Founder & CEO of Espotting, added: "Today's discerning Internet users demand far more accurate search results. Espotting does this by doing away with the irrelevant. netimperative.com has chosen Espotting because real business needs real results and we're in a position to provide just that!"

By adding Espotting's search engine, netimperative.com have added another revenue stream to their site. Espotting's pay-for-placement search engine also generates revenue for popular sites such as LibertySurf, UKonline, Dotmusic.com and Therumour.com.

netimperative.com's Investment, Technology and Media and Marketing channels feature tailored news, analysis and research, created by the expert in-house editorial team. The Investment channel focuses on the financial aspects of public and private internet companies, from funding, strategic development, IPO's, results, to other financial data. The Technology channel focuses on the business impact and implementation of internet technologies, while the Media and Marketing channel concentrates on media properties, promotion and marketing in the on and offline environments.

The site is managed by respected industry figures, with a breadth of experience in different parts of the internet industry - Felicia Jackson, former editor of New Media Investor, Davina Lines, previously New Media Age's Group Commercial Manager, Tony Ioannou, former CIO of The Net Media Group and responsible for online strategic development for the Press Association (creating the early basis of Ananova) and Teletext ) and internet companies in the US and mainland Europe.

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