MIVA Direct - Building One to One Relationships

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MIVA Direct helps businesses develop direct relationships with users through private-branded consumer desktop software supported by robust underlying contextual and search technologies.

We offer popular consumer desktop software tailored to the needs of specific audiences, customized with a partner brand and buttons. Consumer software options include a search toolbar with ad-blocker and custom links tailored to site content, rich messaging capabilities via RSS and XML, and custom integrations with additional features such as weather, finance, and communications. Desktop software can link to a site's most active and engaging content. For example, this could include a popular sports icon that resides on the desktop which offers instant information and quick access to a fantasy football league, or a stock ticker that provides immediate market updates. Partners can earn additional revenue, extend their brand beyond the traditional web site, and interact with their consumers in new ways. Users benefit from a better, more interactive experience with their favorite online or offline brand.

Utilizing our underlying contextual technology, publishers can deliver the right message at the right time and provide users with a richer browsing experience than ever before. Partners can personalize search results to the zip code and help users talk directly to a local retailer on the phone; offer price comparisons on products about to be purchased; invite users back to rapidly changing content; highlight a site's highest paying pages while intelligently assisting navigation; and make special offers or notifying users about offline events related to what is being viewed.

In addition to its paid listings, MIVA Direct also offers algorithmic search and directory services tailored to distinct geographic and cultural markets, combining the best of existing machine-driven and human-tuned search to provide a superior and complete search solution for leading web site publishers.

The MIVA Direct standards-based platform can be integrated with HTML, XML and RSS content. MIVA is adept at acquiring and retaining users and maximizing revenue, and offers the benefits of that expertise to partners.

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