CONDÉ NAST STRIKES TOOLBAR DEAL WITH MIVA UK

New toolbars to extend the reach of key Condé Nast brands online

London, February 7 2006: MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced a UK agreement to create custom branded toolbars for Condé Nast, publisher of many of the world's most influential magazines including Vogue, Tatler, GQ, Condé Nast Traveller and Vanity Fair. Under the agreement MIVA will initially create a toolbar for Glamour Magazine, with further titles to follow.

The toolbar is designed to drive user retention and enable Condé Nast to promote the Glamour brand, its content and services beyond the publication's core website (www.glamourmagazine.co.uk). The toolbar is fully customised by MIVA to mirror the design style of the Glamour brand.

"Condé Nast represents some of the world's best known publishing brands and it is important to work with partners who understand this and can help to further build the equity of these brands online," commented Abigail Chisman, Editor-in-Chief, Condé Nast Interactive. "MIVA does. Its customised toolbar product reflects the design style of Glamour and enables us to extend the reach of the brand online," she continued.

Glamour Toolbar planned features include:

• Celebrity News Ticker: the latest headlines regarding celebrity news which, when clicked on, takes users straight through to the full story on glamourmagazine.co.uk;
• Deep links: direct links to high traffic areas of the Glamour site including Glam Cam, Daily Gossip and Fashion Finder;
• MIVA Search: the Search Box on the toolbar will display MIVA's full service search functionality - both Pay-Per-Click Ads and Algorithmic search results.

"MIVA has a unique position in the market - we are not a destination site, so we do not compete with publishers for audience," commented Seb Bishop, Director and CMO, MIVA. "Our focus is to provide our partners with a complete set of innovative products which enable the retention and monetisation of their online audiences."

The Glamour Toolbar is expected to launch later this month.

www.miva.com
www.glamourmagazine.co.uk

NOTES TO EDITORS

MIVA is written in upper case.
To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with approximately 100,000 businesses, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to develop and successfully market new products and services, (2) our ability to participate in the growth opportunities available in our market, (3) the ability of our products to generate revenue for our partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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Contact Details Alex Vlasto, UK Communications Manager, MIVA +44 (0)20 7943 5522 alex.vlasto@miva.com

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