MIVA'S CHRYSI PHILALITHES PROMOTED TO VP, GLOBAL MARKETING & COMMUNICATIONS

LONDON - February 8, 2005. MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, has today announced the promotion of Chrysi Philalithes to the newly created role of VP, Global Marketing & Communications. The promotion will see Chrysi relocate from MIVA's London office to its New York office.

Chrysi was a founding member of MIVA (then Espotting) in Europe in 2000, joining as Marketing Manager before being promoted to UK Marketing Director in 2001 and subsequently European Marketing Director in 2004.

In her new role, Chrysi will lead marketing and communications across MIVA's network of European and North American offices. She will report to Chief Marketing Officer, Seb Bishop, and lead a global team of twenty, as well as manage the company's appointed marketing and communications agencies.

Under Chrysi's marketing leadership, MIVA has won a string of industry awards including The Media Momentum Awards in 2005 and Tornado Insider's 'Best Achievement' Award. The company was also recognised as Europe's fastest growing IT business in 2004's 'Europe's 500' list. Chrysi is also credited with spearheading the high profile re-brand of Espotting to MIVA in 2005 through a $1 million integrated global campaign which spanned advertising, direct marketing, sponsorship and public relations.

"Chrysi has played a central role in the growth of the company from day one, leading not only marketing and communications, but also steering product development and helping to secure some of our most significant partner and advertiser deals," commented Seb Bishop, Director and CMO, MIVA.

Adds Chrysi Philalithes: "The Performance Marketing industry is developing at different rates in different territories, which presents opportunities for MIVA from both a marketing and a business perspective. I believe this global role will enable me to leverage these opportunities and maximise the impact of the company's marketing and communications."

Prior to joining MIVA, Chrysi was New Business Manager at above the line agency, WCRS, where she played a key role in the team that helped the agency grow by 40%, with new business wins such as Sega, Buzz, Sharepeople.com and BUPA.

Chrysi holds an MBA from Imperial College where she specialised in Marketing and New Ventures.

NOTES TO EDITORS

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with approximately 100,000 businesses, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to develop and successfully market new products and services, (2) our ability to participate in the growth opportunities available in our market, (3) the ability of our products to generate revenue for our partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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Contact Details MIVA Contact: Alex Vlasto +44 (0)20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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