MIVA signs exclusive search and content deal with Express Newspapers

Press Room

London, UK, 9th August 2005. MIVA, Inc., (NASDAQ: MIVA) the leading independent Performance Marketing Network, today announced the signing of an exclusive search and content deal with Express Newspapers. Under the terms of the deal, MIVA now becomes the default search partner to Express Newspapers.

After a highly competitive bid process, MIVA was selected over Yahoo! Search Marketing Solutions and Infospace to provide search functionality and enhance content and article pages by placing relevant and targeted advertisers, across the following titles:

Daily Express (www.express.co.uk)
Daily Star (www.dailystar.co.uk)
OK Magazine (www.ok-magazine.co.uk)
Happy Magazine (www.happymagazine.co.uk)
Daily Snack: (www.dailysnack.co.uk) a new Express Newspapers site which launched on August 1st. Daily Snack aggregates content from all Express titles to provide a ‘lunch-time reading’ experience for readers.

Advertisers’ logos are displayed next to MIVA Pay-Per-Click Ads in both search and content implementations.

The deal with MIVA is part of Express Newspapers’ strong push into the online arena. Northern and Shell, owner of Express Newspapers, currently reaches over ten million readers per week and the new online strategy is designed to target this audience. The deal also coincides with the re-launch of all Express Newspaper sites on 1st August.

“We chose MIVA because the company showed a willingness to work closely with us to develop bespoke solutions that will complement our brand and enhance our readers’ online experience.” comments, Farzad Jamal, Internet Development Controller of Express Newspapers. “The MIVA team understood this – they have a wealth of experience and they impressed us in the way they listened to and interpreted our needs. They understand that Express Newspapers is looking for true value per page - value in terms of relevant content and value in terms of revenue.”

“We are delighted to be partnering with such esteemed, market-leading brands,” commented Seb Bishop, Chief Marketing Officer, MIVA. “As well as providing our advertisers with another source of quality traffic, the deal also highlights our capability to deliver tailored solutions that meet our customers’ business requirements.”

www.miva.com

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: http://www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the largest independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to attract new distribution partners, and (2) our ability to successfully compete with our competitors on a global basis. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

MIVA Contact:
Alex Vlasto
+44 (0) 20 7943 5530
Alex.vlasto@miva.com

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