MIVA MEDIA SIGNS EXCLUSIVE U.K. PAY-PER-CLICK AGREEMENT WITH WHERE ARE YOU NOW?

Contextual PPC agreement with global social networking site awarded following competitive pitch

LONDON - August 9, 2007. MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced the signing of an exclusive Pay-Per-Click agreement in the U.K. with travel and lifestyle social networking site WAYN.com (Where Are You Now?).

The agreement, which was awarded following a competitive pitch, will see MIVA deliver contextually targeted Pay-Per-Click Ads throughout the WAYN site. A range of different ad implementations will be developed by MIVA's in-house team, each designed to complement the individual pages of the WAYN site. These implementations will range from ad units featuring advertiser logos through to targeted text links.

In addition to Pay-Per-Click Ads displayed on the main WAYN site, MIVA will also be delivering two Pay-Per-Click Ads within WAYN's monthly HTML email newsletter which is distributed to a subscriber list of 1.6 million UK members. The ads will be served through MIVA's MIVA Mail product which displays the top ads from across MIVA's U.K. network even if the email is opened weeks after being originally sent or forwarded between users.

Ad targeting through the new agreement will be managed via MIVA's unique PCMS targeting solution which rotates Pay-Per-Click Ads according to a pre-defined set of keywords. It is this targeting that was one of the key drivers in the award of the agreement to MIVA as Rudi Dray, WAYN's Advertising Manager, explains:

"As a community travel and social network our key focus is to deliver ads that are both unobtrusive and 100% relevant to our members. The control and flexibility offered through MIVA's targeting solution will help ensure we achieve this and was central to the award of this agreement."

Adds Brian Mukherjee, SVP, North America and Europe of MIVA, Inc.:

"We believe that this agreement should enable our advertisers to get exposure on one of the fastest growing social networking sites in the U.K. The range of implementations we intend to develop will be designed to maximise the revenue earning potential of the site, whilst not subtracting from the community features on which the site has been built."

WAYN is one of the fastest growing travel and lifestyle social networking community websites in the UK. The site operates in 220 countries and membership has grown from 45,000 users in March 2005 to 9 million today. The U.K. currently accounts for nearly 20% of the site's traffic¹.

www.miva.com
www.wayn.com

About MIVA® Media

MIVA Media is a leading digital Pay-Per-Click Advertising Network which connects millions of buyers with sellers. MIVA Media delivers highly targeted, cost-effective leads to advertisers and helps maximize revenue for the thousands of web publishers that display its Ads. MIVA Media operates two PPC Networks: the vertically focused Precision Network and the broader Core Network. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe.

About WAYN.com

WAYN.com (Where Are You Now?) offers a vibrant community by which users can keep in contact with people they meet all over the world, make new friends based on where they plan to go, and keep everyone back home informed of their whereabouts and adventures. Users are able to create a profile, log their past, present and future trips, and to locate other members based on location.

Top services on WAYN.com apart from its global online forum, are photo and video storage, mailbox options, instant messenger, a travel guide, chatboards, and worldwide SMS.

WAYN currently reaches 9 million members in over 220 countries and has recently opened up the site to unlimited interaction for all members. Paying members now receive increased privacy and interaction preferences.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006, and our most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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¹WAYN figures

For further information: Alexis Sitaropoulos +44 (0)207 943 5530 alexis@miva.com

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