MIVA LAUNCHES MIVA MAIL IN EUROPE

NEW Email advertising product enhances company's portfolio of partner solutions

London, UK 12 October 2005, MIVA, Inc., (NASDAQ: MIVA) the leading independent Performance Marketing Network, has today announced the launch of MIVA Mail, a new product that enables MIVA partners to generate Pay-Per-Click revenue through their email newsletters or other correspondence.

MIVA Mail embeds dynamic, content-relevant Pay-Per-Click Ads within standard HTML emails. The proprietary technology underpinning the new product means that each time an email is previewed or opened, the most up to date, bid controlled Ads from across MIVA's network are displayed, even if emails are opened weeks after being originally sent or are forwarded between web users.

As with MIVA's web based Pay-Per-Click Ads, all MIVA Mail listings are fully customised to suit the design style of partners' individual email campaigns. Listings can be text only or include individual advertisers' logos or other images.

MIVA Mail is platform independent and works across both web and desktop email applications. Listings provided to partners by MIVA can be easily inserted into the code of any HTML email and are displayed using industry standard HTML and ImageMap tags. Individual email and campaign IDs within these codes may be modified, enabling partners to use them across multiple email campaigns.

MIVA Mail is the latest in a series of innovative new products for distribution partners from MIVA, which last month launched its first European Toolbar product for Dennis Publishing. The company also last month unveiled its new MIVA Pay-Per-Call* Ad model in the UK.

"There is growing evidence in the market that online publishers are becoming wary of forming relationships with branded search providers who they may actually be losing traffic to," commented Seb Bishop, Director and Chief Marketing Officer, MIVA.

"As an independent search provider with no destination site or branded consumer products, MIVA's focus is not to compete with partners for users, but instead to develop innovative products which are designed specifically to generate revenue for partners and enhance the experience of web users. MIVA Mail is the latest product to join this growing portfolio," he continued.

View a demo of MIVA Mail.

* Pay-Per-Call is a trademark of Ingenio, Inc.

NOTES TO EDITORS

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our products to generate revenue for our partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

Contact Details MIVA Contact: Alex Vlasto +44 (0)20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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