MIVA PAY-PER-CALL BID PRICES REACH £35

Increased bids coincide with significant partner deals for new ad channel

LONDON - May 16, 2006. MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, has today announced that bid prices for its Pay-Per-Call* Ads in the UK have reached as high as £35 for the first time since the new channel launched in September 2005. The current highest bid is in MIVA's 'secured loans' category.

The announcement comes as MIVA continues to expand both its advertiser base and the network of partner sites which carry its Pay-Per-Call Ads. Among the recent new Pay-Per-Call partner deals in the UK are Wanadoo, Dennis Publishing and Express Newspapers.

Commented Seb Bishop, President and CMO, MIVA:

"Advertisers determine the price of bids on our Pay-Per-Call network based generally on the quality and value of leads we deliver, so to see bids reach as high as £35 is, in our opinion, a significant vote of confidence in the power of this new channel.

"While Pay-Per-Call is a promising performance marketing solution and most of our business today is generated through Pay-Per-Click, we believe that as our UK Pay-Per-Call distribution network continues to grow with new deals like Wanadoo, Dennis and The Express, so too will the volume of these high quality leads we can deliver to our advertisers."

MIVA's Pay-Per-Call Ads work in a similar way to the company's Pay-Per-Click Ads, except that advertisers pay when they receive a call rather than a click. Minimum bid prices start at £2.00. Sophisticated filtering facilities enable advertisers to select their exact geographic location and also specify the time of day they are available to receive calls.

Recent research by Kelsey Group estimates that the Pay-Per-Call market could be worth more than £600 million in the UK and $4 billion worldwide by 2009.

www.miva.com
Search for MIVA Pay-Per-Call Ads on www.wanadoo.co.uk

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings to increase monetization opportunities for our publisher-partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

* Pay-Per-Call is a trademark of Ingenio, Inc.

MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com marketing.uk@miva.com

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