MIVA AND 118 118 EXPAND TXT//AD WITH THE LAUNCH OF 50 NEW AD GROUPS

Over 500,000 more texts now available to advertisers each month

Announcement coincides with the signing of major new advertiser deals

LONDON - May 23, 2006. MIVA, Inc., (NASDAQ:MIVA), a leading independent Performance Marketing Network has increased the number of Ad Groups available to advertisers through TXT//AD, the innovative new Pay-Per-Text Ad model launched earlier in the year in conjunction with 118 118, the UK's largest directory enquiry provider.

TXT//AD for the first time enables companies to run ads within text messages sent by 118 118 in response to directory enquiry requests. TXT//ADs are sold by targeted Ad Groups, namely categories of products and services. These groups enable companies to reach active purchasers directly interested in their products or services.

Fifty new Ad Groups have been added, bringing the total number of groups to over 120. Among the new Ad Groups are: 'plumbers', 'gyms and spas', 'casinos' and 'pubs'.

The announcement comes as take up of TXT//AD amongst advertisers and agencies continues to gather momentum. Advertisers who have signed up to the new service since its launch in March this year include 888.com, Admiral, and Hilton Hotels.

"We've been working closely with advertisers and agencies since launch to help further enhance the TXT//AD model," commented Seb Bishop, President and CMO, MIVA. "The roll out of these new Ad Groups will, I believe, further increase the level of targeting available through TXT//AD and open up the ad model to an even broader pool of potential advertisers."

Added Andrea James, online marketing manager at Admiral, who booked a TXT//AD campaign through Steak Media:

"TXT//AD has launched at a time when there is growing interest in mobile marketing amongst advertisers and agencies alike. The model represents a potentially highly targeted new way for Admiral to reach prospective customers."

Alongside the new Ad Groups, MIVA and 118 118 have also streamlined the pricing structure for TXT//AD. Campaigns will continue to be charged on a Pay-Per-Text basis however there will now be straightforward minimum campaign costs ranging from £1,000 to £10,000 depending on the individual Ad Group.

TXT//AD ads can include up to 95 characters of copy including phone numbers, URLs, special offers and promotions. To view a TXT//AD demo, visit www.miva.com/txtad.

www.miva.com
www.thenumber.com

*Source: Ofcom

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: www.miva.com/uk/content/about/logo.asp

About MIVA®, Inc.

MIVA is a leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, and (2) our ability to attract and retain key personnel. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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MIVA Contact: Alex Vlasto +44 (0) 20 7943 5522 alex.vlasto@miva.com

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