MIVA UK INTRODUCES ALGORITHMIC WEB SEARCH

New Configurable Search Solution Launched in the UK

London, UK, 23 September, 2005, MIVA, Inc. (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced the launch of algorithmic web search to its distribution partners in the UK. In January 2005, MIVA announced it would begin to provide algorithmic search functionality to its distribution partners leveraging its licensing agreement with Fast Search & Transfer™ (FAST™).

“We understand that one search methodology does not fit all,” commented Seb Bishop, Director and Chief Marketing Officer, MIVA. “MIVA’s new and fully configurable web search will enable our distribution partners to provide site inclusion and exclusion lists as well as the ability to blend search results for an optimal mix of local and global content.”

For example, for the search term “Schumacher,” a sports website might include links to Formula 1 racing news in the search results provided to its audience, since “Michael Schumacher” is a leading Formula 1 race car driver. In contrast, a website dedicated to film and movies might instead include web links to movie reviews and details about film director Joel Schumacher for the very same search term. This assures that the algorithmic web search provided on each site reflects the unique interests of its end users.

“We are excited to provide an incredible web index that web publishers can configure to their users’ needs,” said Dr. Andrew Ressler, vice president and general manager of Search and Directory for MIVA. “Our search technology focuses on the most commonly searched topics, with the goal of ensuring the most relevant web pages for a given keyword term appear in the top results, eliminating the need for a user to sift through several pages to find the right result.”

The introduction of configurable algorithmic search will be offered in addition to MIVA’s current Pay-Per-Click and Pay-Per-Call* Ads, broadening the total suite of products available to its distribution partners.

MIVA does not compete with its partners for Internet users as a consumer-facing search portal. For web publishers seeking a search solution under their own brand, MIVA is the leading, independent search engine alternative. MIVA’s new search technology is the first of several planned product releases based on the Company’s investment in algorithmic search technology.

For more information on MIVA’s algorithmic web search for distribution partners visit: www.miva.com/uk/content/partners/algorithm/miva_web_search.asp.

www.miva.com

* Pay-Per-Call is a trademark of Ingenio, Inc.

NOTES TO EDITOR:
MIVA is always written in upper case.

About MIVA®, Inc.

MIVA is the largest independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with millions of sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements including without limitation (1) our ability to successfully execute upon our corporate strategies, and (2) our ability to develop and successfully market new products and services. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

For further information please contact: Alexis Sitaropoulos +44 (0) 20 7943 5530 Alexis.sitaropoulos@miva.com marketing.uk@miva.com

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