25th February 2004

ESPOTTING MEDIA STRIKES DEAL WITH McDONALD'S UK

ESPOTTING POWERS SEARCH AND CONTENT ON INTERNET TERMINALS IN McDONALD'S

LONDON - February 25th, 2004. ESPOTTING MEDIA INC. has struck a deal to be a provider of search and channel content on the Internet Terminals at McDonald's in the UK. McDonald's is undergoing an extensive restaurant refurbishment programme in its drive to remain contemporary and relevant and is introducing multi-media, interactive platforms in-store. Highlights of the Espotting search and content deal, which was struck through DVE, include:

• McDonalds' Internet Terminals currently live in 26 trial restaurants and if successful growing to 200 sites this year.

• Espotting provide search functionality and have developed over 10 new channels for the Internet Terminals e.g.: Mobile Phones, Computer Games and Toys.

• Fully integrated and branded search and content solution. Customisation of Espotting results to reflect the McDonald's brand, with Espotting Advertisers' logos appearing next to their listings. The McDonald's implementation can be viewed at here.

• In addition, Espotting designed the whole customer interface.

• Espotting have worked with DVE on the deal; with DVE supplying the technology for McDonald's Internet Terminals and Espotting providing the search and content monetisation solution.

'Espotting were our partner of choice for the McDonald's deal' commented Mike Kellond, Managing Director, DVE. 'As pioneers of Content Solutions, they have vast experience in this area and their dedication to providing customised solutions is a huge asset to the project and the user experience.'

Espotting have been offering Content Solutions (also known as contextual advertising) since April 2001. They were the first paid listings provider to introduce this programme through a deal with the easyInternet cafes in 2001 and now work with hundreds of websites across Europe.

'This deal sees McDonald's providing our users with targeted, relevant content, through a McDonald's branded interface' commented Kellond, 'The deal signifies McDonald's dedication to our Internet Terminals.'

Since the trial launch in January 2003, the McDonald's Internet Terminals have seen an incredible take up of usage, more than 1.4 million people view the current estate monthly with 26% daily terminal usage. By the end of 2004 this e-media audience will have grown to almost 10 million viewers each month, notably one of the largest public electronic media fleets in the UK.

'The deal with McDonald's and DVE highlights the diverse way Espotting works with its affiliate partners' commented Max Moore, European Affiliate Director, Espotting Media. 'Every one of our affiliate partners is unique, with different needs and objectives, and we pride ourselves on providing them customised solutions.'

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