27 January 2005

Espotting Signs Exclusive Distribution Deal With The Sun

Espotting To Provide Paid Listings To The Website Of The Uk's Most Popular Newspaper

London, 27 January 2005. Espotting Media, a leading European paid-listings provider, today announces the signing of an exclusive distribution deal with the News International Newspaper, The Sun. Under the terms of the deal, Espotting will provide its paid listings throughout the website of the UK's most popular newspaper, www.thesun.co.uk. Deal highlights include:

• Espotting to provide 2 listings under the heading 'Sponsored Links' throughout The Sun's news pages, as well as across all channels, including Sport, Entertainment, Movies, Life, and Bizarre.
• Espotting's 'Content Solutions' product places keyword-driven advertiser listings below and next to relevant content across The Sun's site, eg. Espotting's results for the keyword 'football ticket' may appear next to relevant football stories.
• News Group Digital websites generate 128 million page impressions from 4.7 million unique users monthly.

'Espotting has vast experience in developing customised solutions for their partners, and it was this experience that made them the right choice for The Sun,' commented David Roddick, Digital Sales Director at News International.

Unlike other content or contextual advertising programs, Espotting's 'Content Solutions' uses human editors to select the keywords that trigger the advertisements which appear alongside the website's content. Espotting's Content Editors work closely with partners, such as The Sun, to determine the keywords best suited to each content page, ensuring only the most relevant ads are displayed.

'Our strategy has been to work with companies who are leaders in their field, and The Sun is one of the UK's most well-known brands,' commented Sebastian Bishop, Senior Vice President, Espotting Media. 'As well as providing our advertisers with another source of quality traffic, the deal also highlights the way we work with our partners to deliver solutions that completely meet their business needs.'

back >>