MIVA MEDIA LAUNCHES THE MIVA PRECISION NETWORK

New vertical Pay-Per-Click network to launch in the U.S. and U.K.

Network to complement MIVA Media's existing Core Network

New York - January 31, 2007. MIVA Media, a leading online advertising network and a division of MIVA, Inc. (NASDAQ:MIVA), has today announced the U.S. and U.K. launch of The MIVA Precision Network, a vertical Pay-Per-Click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers.

The new MIVA Precision Network, which is currently in beta, will operate alongside MIVA's existing Core Network. MIVA's Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA's Precision Network will offer narrower distribution and deliver only vertical specific leads. Companies can advertise on MIVA's Precision Network, Core Network or a combination of the two.

"As the Pay-Per-Click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks," commented Peter Corrao, Chief Executive Officer of MIVA. "The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their Pay-Per-Click campaigns. The new Network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost."

The MIVA Precision Network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies, pharmaceutical, professional services, real estate, sports/recreation, technology and travel. In the U.K. the Network will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment.

To support the launch of The Precision Network, MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes.

Robert Woo, Search Marketing Specialist at Smarter Living, Inc. and one of the advertisers involved in early trials of the Precision Network, commented: "The MIVA Precision Network has returned an excellent conversion rate so far and we find it to be a very cost-effective method of giving us exposure to quality traffic."

Added Gail McLaughlan, Head of Jobs, Friends Reunited Jobs: "We have seen the click to conversion rates double on the network for applications, registrations and CV uploads. It is recording the lowest CPAs as a comparison to Google, MSN and Yahoo! for the last month."

Advertisers can manage Pay-Per-Click Ads on both MIVA's Precision and Core Networks through the MIVA AdCenter. Advertisers interested in joining The MIVA Precision Network should apply at: www.miva.com/precision

About MIVA Media

MIVA Media is a leading digital advertising network which connects millions of buyers with sellers. Online, MIVA Media delivers highly targeted, cost-effective leads to advertisers through its Pay-Per-Click Ads and helps maximize revenue for the thousands of web publishers that display its Ads. On mobile, MIVA Media enables advertisers to reach potential customers in the U.K. via SMS through its powerful Pay-Per-Text Ads. MIVA Media also facilitates e-commerce through its MIVA Merchant shopping cart software. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "will", "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

Contact: Tiffany Guarnaccia Marketing & Communications Manager tiffany.guarnaccia@miva.com (212) 736 9151 x:102

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