Algorithmic Search versus Sponsored Search

Algorithmic search

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+44 (0)20 7943 5500 bizdev.uk@miva.com

Algorithmic Search versus Sponsored Search

Algorithmic Search, Sponsored Search: what is the difference?

MIVA Web Search includes both Algorithmic and Sponsored Search.
Algorithmic search improves retention by keeping users at your site.
Sponsored Search increases revenue by maximizing paid listings.
Search branded as your own.
MIVA Web Search is completely branded as your own, better retaining your users.
MIVA Web Search is tailored to your language, geography and culture and combines the best of machine-driven and human-tuned search.
Search tailored to your site.
You select the configuration options that suit your audience.
You can make some options visible to your end users.

Title

MIVA Web Search: Partner Configuration.

Country

Web pages from the country you select are included in results.

Nearby

Include web pages from nearby countries.

Highly relevant web

Include highly relevant web pages for any keyword term.

For example, if you choose YES, to include highly relevant web pages for ANY given keyword term, for the search word "football", the NFL (National Football League) web site would likely appear in the top search results.

If you chose "no" and your default country is Germany, the NFL web site may not appear, reflecting the difference in the meaning of "football" between the US and Germany.

Language

Display web pages written in any language or only the language of your choice.

Adult

You decide whether adult sites are shown or suppressed.

Inclusion List

Better promote your content and fine-tune search with additional web pages of interest to your audience.

Exclusion List

Better promote your content and fine-tune search with additional web pages of interest to your audience.

For example, for the search word "Schumacher", a sports site could include web pages showing race results for Formula 1 race car driver Michael Schumacher, while an entertainment site could include web pages for movies directed by Joel Schumacher."

Conclusion

With MIVA Web Search, you can . . .

Improve user retention: Provide highly relevant web search branded as your own.

Increase revenue: Maximize your paid listings opportunity.

Offer an optimal mix of local and global results: Configure to your language, geography and market.

Tailor web search to your audience: Promote your content and customize search to your audience with inclusion lists.

Have a voice in further enhancements: Partner feedback is quickly reflected in search results.