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FINDWHAT.COM ANNOUNCES RECORD FOURTH QUARTER RESULTS – Net Income Exceeds $1.6 Million; Revenue Increases 46% Sequentially; Raises 2002 Guidance – NEW YORK - February 12, 2002 - FindWhat.com (NASDAQ: FWHT), a leading developer and marketer of performance-based advertising services for the Internet, featuring the FindWhat.com pay-for-performance search engine, today reported record financial results for the three months and year ended December 31, 2001. Highlights include:
FindWhat.com reported record revenue in Q4 2001 of $7,958,931, an increase of 46% over revenue of $5,449,853 for the third quarter of 2001. In Q4 2000, FindWhat.com had revenue of $1,579,713. For the year ended December 31, 2001, FindWhat.com had record revenue of $20,412,205, compared to revenue of $2,886,938 for the year ended December 31, 2000. FindWhat.com reported record net income in Q4 2001 of $1,600,077, or $0.08 per diluted share, an increase of 146% over net income of $650,623, or $0.04 per diluted share, in Q3 2001. In Q4 2000 FindWhat.com had a net loss of $1,620,394, or $(0.11) per share. For the year ended December 31, 2001, FindWhat.com's net loss was $347,455, or $(0.02) per share, which included $996,382, or ($0.06) per share, related to a one-time loss on the sale of its remaining time under a radio advertising contract. For the year ended December 31, 2000, FindWhat.com's net loss was $8,805,446, or $(0.63) per share. As of December 31, 2001, FindWhat.com had cash and marketable securities of $6,498,058, compared to cash balances of $3,514,444 as of September 30, 2001. Craig Pisaris-Henderson, President and CEO of FindWhat.com commented, "The fourth quarter capped off a tremendous year. We generated over $20 million of revenue in 2001, became the first publicly-traded pay-for-performance search engine to show a quarterly profit, and we anticipate an even better 2002. We continue to deliver qualified prospects to our advertisers' Web sites, and we have built a solid roster of nearly 150 distribution partners that show our search results to their users. We offer our distribution partners highly relevant search results and a simple, profitable way to capitalize on their traffic, while we believe we offer our advertisers among the highest returns on their advertising investments of any online marketing service. As a result of the network we have built, we delivered an average of over 500,000 click-throughs per day to our advertisers in Q4 2001." Projected Results and Management Comments FindWhat.com is raising its current projection for full year 2002 revenue to $36 million, replacing its previously announced projection of $30 million. This revised projection represents an increase of 76% over full year 2001 revenue. FindWhat.com also is raising its current projection for full year 2002 diluted earnings per share, or EPS, to $0.29, up from the previously announced projection of $0.23. This projection assumes no income tax expense, and approximately 21 million diluted shares outstanding. All projected figures are in conformity with Generally Accepted Accounting Principles (GAAP). FindWhat.com's 2002 current projected revenue and EPS by quarter is as follows: Revenue Diluted Earnings per Share Phillip Thune, Chief Operating Officer and Chief Financial Officer, said, "On a sequential basis, we grew every key metric - active advertiser accounts, paid click-throughs, and average revenue per paid click-through - as fast or faster in Q4 2001 than we did in Q3 2001. In large part, that was the result of seasonality, as the fourth quarter is our strongest. Consequentially, we expect Q1 2002 revenue to be only slightly higher than it was in Q4 2001, before resuming strong growth again in Q2 2002. As many investors know, in December our search results stopped appearing on the first page of listings on Excite.com. Excite.com represented approximately 7.5% of our revenue in Q4 2001, and less than 6.0% of our revenue for all of 2001. We never like to lose a distribution partner, but we feel confident of continued growth in 2002, with or without appearing on Excite.com. It is also important to note that these updated revenue projections do not assume that we enter into a significant new distribution partnership with any of the nation's largest portals or search engines. We continue to have discussions with many of these entities, and we are prepared technically and operationally to implement such a deal. But we do not believe that we need to sign a new deal with one of them to meet these targets, and we do not believe that the announcement of such a deal is critical to our ongoing success. We believe there are many Web sites outside the largest portals where Internet users perform searches, and these sites have proven to deliver a high return on investment for our advertisers. "We are projecting slightly lower operating margins in 2002 than we saw in Q4 2001, as we increase our infrastructure to keep up with our tremendous growth in 2001, and as we prepare for the next wave of expansion in 2002," continued Thune. "We also have factored in a nearly three-fold increase in legal expenses in 2002, as we anticipate increased expenses in connection with our challenge to U.S. Patent No. 6,269,361, a patent issued to GoTo.com (now Overture Services, Inc.) in July 2001. We formally challenged the validity, enforceability and infringement of the patent in a declaratory judgment action in the District Court for the Southern District of New York in January 2002. As expected, Overture subsequently commenced litigation against us in the District Court for the Central District of California, in Los Angeles, alleging that we are infringing their patent. As we have stated previously, we believe that Overture's patent was improperly obtained and should be found invalid and unenforceable." Pisaris-Henderson said, "We are seeing healthy activity thus far in the first quarter, as paid click-throughs and average revenue per paid click-through stay steady from a strong Q4 2001. Importantly, we have a very diversified base of revenue, with only one distribution partner representing more than 10% of our revenue, and our current top five accounting for under 40% of revenue in Q4 2001. In addition, we continue to convince some of the largest online advertisers in the country to use our service, or expand their spending with us. Our average active advertiser account spent over $500 with us in Q4 2001, up from less than $300 in Q1 2001." Services / Key Metrics The FindWhat.com search engine is a performance-based, or "pay-per-click," advertising vehicle, because its advertisers only pay for an Internet user who clicks through to their sites. Historically, advertising, including most online advertising, has been impression-based, meaning that advertisers are charged on the number of viewers, listeners, readers, or users who are potentially exposed to their ad, with no guarantee that the ad was seen, heard, or read. With the "trackability" of the Internet, and the decreasing attention paid to banner ads, online advertisers are increasingly demanding performance-based advertising alternatives. Forrester Research projects that by 2003, 83% of digital marketing campaigns will include a performance-based component. FindWhat.com's search engine revenue can be derived by multiplying the number of paid click-throughs by the average revenue per paid click-through. Advertisers bid for position among FindWhat.com's search results for the key words that are most relevant to their Web sites. The advertiser that bids the most for a particular key word is listed first, with all other Web sites listed in descending order of their bids. Advertisers only pay FindWhat.com if an Internet user searches for one of their key words and then clicks on their listing, producing a paid click-through. Through FindWhat.com's Listing Management Center, advertisers can sign-up and manage their accounts themselves, 24 hours a day, seven days a week. They can control and track their bids, the placement of their listings, their total expenditures, and their cost per visitor, all in a real-time environment. As a result, they can easily determine and work to improve their return on their investment from FindWhat.com. FindWhat.com's editors review every bid to ensure that the key word is appropriate for that advertiser's Web site. This methodology produces extremely relevant results for e-commerce oriented searches, and drives highly qualified traffic to FindWhat.com's advertisers. FindWhat.com distributes its listings to third-party search engines and other high-traffic Web sites, including CNET's Search.com, and, through its relationship with InfoSpace, NBCi, MetaCrawler, Dogpile, and Go2Net, along with many others. FindWhat.com shares its revenue from paid click-throughs with these sites. As a result, FindWhat.com serves as a source of revenue and relevant search result listings for these entities, while providing its advertisers with exposure to potential customers across the Internet. As with the Yellow Pages in the offline world, FindWhat.com's advertisers get their message in front of prospects at the exact time they are looking for the advertisers' products and services. Unlike the Yellow Pages, advertisers only pay for those visitors that "walk" into their virtual stores. The key metrics for the FindWhat.com search engine are paid click-throughs, average revenue per click-through, and active advertiser accounts. FindWhat.com reports the number of active advertiser accounts for a given quarter, although there are thousands of accounts that are inactive each quarter, which, due to seasonality or other factors, may become active again in the future. The following table lists key metrics for each of the eight full quarters of operations for the FindWhat.com search engine.
FindWhat.com also offers the BeFirst.com search engine optimization service, which helps our clients improve their position among over 300 third-party search engines. As with our search engine, our clients only pay for every click-through or subscription that results from our efforts. Management Interview Pisaris-Henderson and Thune will discuss the results and outlook for the company in more detail in a pre-recorded interview that will be broadcast on Tuesday, February 12 at approximately 9:00 a.m. Eastern Time at http://www.on24.com/clients/default/audioevent.html?eventid=224. For those who cannot listen to the broadcast at that time, a replay of the interview will be available at that Web site address for approximately one month. About FindWhat.comThrough its performance-based, bid-for-position search engine (www.FindWhat.com), FindWhat.com operates an online marketplace where Web publishers use an automated bidding process to determine the per-click fee they will pay for premier placement on the search results returned by the FindWhat.com search engine. These results are shown on FindWhat.com's network of distribution partners, which include CNET's Search.com, and, through its relationship with InfoSpace, NBCi, MetaCrawler, Dogpile, and Go2Net. The Web sites offering the highest bid for particular keywords and key phrases appear first on the list of search results distributed throughout the network. This cost-effective, pay-for-performance model allows Web publishers to pay only for those customers who click through to their sites, and increase their potential for exposure through the millions of searches distributed throughout the network per day. More information on FindWhat.com is available on the company's web site at http://www.FindWhat.com. Forward Looking Statements This press release, including the discussion regarding future financial performance, contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary materially from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
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