MIVA Launches Agency Center in the U.S

Company Continues Its Expansion Initiatives

NEW YORK - February 14, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the launch of its Agency Center in the U.S. Designed specifically for advertising agencies, Agency Center streamlines agency advertising initiatives by enabling access and management of multiple accounts from a central location. The Company is also broadening user access to its API enabling enterprises to fully automate ad campaign management programs from account set-up to reporting.

MIVA Agency Center provides substantial enhanced functionality to enable agencies to service a wider range of enterprises of all sizes more rapidly and efficiently. In particular, upon log in, users have an immediate birds-eye view of the interface, which provides information for multiple accounts from a centralized location. As a result, users can better manage and monitor all of their MIVA Ad Center accounts. Agencies will also have streamlined new account creation and mass reporting functionality for all of their clients.

"The launch of Agency Center reflects an important point in MIVA's continued evolution," said Seb Bishop, Director and CMO, MIVA. "MIVA is increasingly a choice of the world's best known, blue chip brands seeking to work with us through our media agency relationships. Agency Center provides yet another solution to support these agencies more effectively."

"Our research shows that sales and marketing executives are spending more of their time looking for information and have less left for analyzing it," said Chuck Richard, Vice President & Lead Analyst at Outsell, Inc. "MIVA is in tune with how this trend hurts agencies. Agency Center shortens the time wasted on different interfaces and on assembling tracking data. This gives time back to agencies to ply their creative skills on improving campaigns using the information."

Concurrent with the Agency Center launch, MIVA announced enhanced access to its API program. Users can leverage the information accessed through the API to design their own customized interface to meet specific viewing needs and completely automate the management of their MIVA Pay-Per-Click campaigns. And, unlike some competitive offers, MIVA's API access is free-of-charge and without minimum quotas.

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA does not promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage and optimize keyword-targeted and context-related Pay-Per-Click (and Pay-Per-Call) marketing programs. Our advertisers access distribution and generate leads through our network of publisher partners and are able to capitalize leads through our integrated e-commerce merchant solution. The Company has relationships with approximately 100,000 businesses, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. Contact Michelle Craft (239) 561-7229 michelle.craft@miva.com

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