MIVA LAUNCHES MIVA MATCH FOR ITS U.S. ADVERTISERS

New Search Product Makes it Easy for Advertisers to Be Successful and Increases Qualified Leads

AD:TECH - NEW YORK - November 7, 2005 - MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced it has launched MIVA Match® a new search product that provides advertisers an easier way to manage their keyword campaigns and also helps to generate a greater number of qualified leads from searches on the MIVA network.

Advertising has become increasingly complex and advertisers are challenged to identify the entire set of search terms that might be relevant to their ads. As a result, they miss opportunities to generate leads. MIVA Match expands results by returning additional leads that have been more broadly matched to an advertiser's keyword selection in order to keep keyword lists manageable.

Typically, if an advertiser bids on the keywords "used book store," only ads with that exact set of keywords would be returned. With MIVA Match, an ad could potentially be returned when a user searches on "used books," "online used book store," or "used computer book store." MIVA intends to return exact match terms first to partners, followed by MIVA Match terms.

"MIVA Match is another illustration of how the Company is leveraging its investment in technology initiatives to help advertisers streamline their keyword campaigns and attract more qualified leads, while expanding the revenue opportunities on behalf of our partners," said Peter Corrao, MIVA's chief operating officer. "MIVA Match's launch, together with the series of other improvements we have announced, are in line with our mission to help businesses grow. We will continue to provide additional services in the coming months and quarters that will extend the reach for all of the constituents we serve."

Key highlights of MIVA Match include:

• Negative terming - This feature prevents ads from displaying when the search phrase contains specified keywords.
• Reporting - With new reports, advertisers can improve the management of keywords by separately track clicks originating from exact and MIVA Matches.
• Results ordering - Advertisers will be able to bid on high performing MIVA Match terms to ensure higher ranking. Exact match keyword ads are always returned ahead of MIVA Match ads.
• Advertiser control - Advertisers may control MIVA Match settings by keyword or by their whole account.

Additional information on MIVA Match can be found at www.miva.com/us/content/advertiser/overview.asp, or visit MIVA at AD:Tech, booth number 319 for a live demonstration.

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA does not promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage and optimize keyword-targeted and context-related Pay-Per-Click (and Pay-Per-Call) marketing programs. Our advertisers access distribution and generate leads through our network of publisher partners and are able to capitalize leads through our integrated e-commerce merchant solution. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings to maximize time and spend for advertisers, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.S. Contact: Michelle Craft (239) 561-7229 michelle.craft@miva.com

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