MIVA LAUNCHES MIVA MAIL IN EUROPE

New Email Advertising Product Enhances Company's Portfolio of Partner Solutions

LONDON - October 12, 2005 - MIVA, Inc., (NASDAQ: MIVA) the leading independent Performance Marketing Network, today announced the launch of MIVA Mail, a new product enabling MIVA partners to generate Pay-Per-Click revenue through their email marketing programs.

MIVA Mail embeds dynamic, content-relevant Pay-Per-Click ads within standard HTML emails, extending the partner's available real estate for displaying paid listings beyond their website. The proprietary technology underpinning the new product serves the most up-to-date, bid-controlled ads from across MIVA's advertiser network, regardless of whether emails are opened weeks after being originally sent, or are forwarded between web users.

As with MIVA's web based Pay-Per-Click ads, all MIVA Mail listings are fully customized to suit the design style of partner's individual email campaigns. Listings can be text only or include individual advertiser's logos or other images.

MIVA Mail is platform independent and works across both web and desktop email applications. Listings provided to partners by MIVA can be easily inserted into the code of any HTML email and are displayed using industry standard HTML and ImageMap tags. Individual email and campaign IDs within these codes may be modified, enabling partners to use them across multiple email campaigns.

"There is growing evidence that online publishers are becoming wary of forming relationships with branded search providers to whom they are actually competing for traffic and losing end-users to," said Seb Bishop, director and chief marketing officer, MIVA.

"As an independent search provider, MIVA does not maintain a consumer destination site and does not compete with our partners for end-users. In contrast, MIVA is focused on developing a complete set of innovative products enabling the acquisition, retention and monetization of our partner's online audiences. MIVA Mail is the latest product addition to our growing portfolio of partner solutions," he said.

About MIVA®, Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our products to generate revenue for our partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.

U.K. MIVA Communications Manager Alex Vlasto +44 (0)20 7943 5522 alex.vlasto@miva.com

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