MIVA'S SPILL.COM MOVIE COMMUNITY BREAKS INTO HITWISE ENTERTAINMENT / MOVIE TOP 100

Unique visitors increase 211% over the last month

Site expands to 325,000 pages of animated movie reviews, movie information and user generated content

NEW YORK - January 16, 2008. Global digital media company, MIVA Inc., (NASDAQ:MIVA), today announced that movie community and animated movie review site, Spill.com, which it launched eight months ago, has grown to achieve a ranking of 87 in Hitwise's Entertainment / Movie category¹.

Over the past month, Spill generated over 1 million page views and over 270,000 unique visitors, increases of 150% and 211% respectively over the previous month's figures².

The increase in traffic coincides with the introduction of a range of new features to the Spill.com site. The site continues to center around proprietary animated movie reviews of the latest releases compiled by 'The Spill Crew' and also now includes a full suite of community and social networking features, including the ability for users to build profile pages, participate in movie-related forums, upload their own videos and images, and read movie blogs. MIVA has also added details of upcoming movie releases, biographies of actors and actresses and detailed information on thousands of movies. This new content brings the total number of pages on the Spill site to 325,000³.

A key component in building brand awareness and driving the recent increase in traffic to the Spill site has been an expanded brand building and social media marketing campaign that includes distributing Spill's animated reviews across user- generated content sites such as YouTube and MySpace and increasing the cross-promotion of Spill across other MIVA-owned web properties. This campaign resulted in an additional 430,000 views of Spill's reviews outside of the Spill site in December 2007.

"I believe the addition of this new content and functionality have enabled us to transition Spill into what we believe is a content-rich and highly sticky social networking platform. The results of our brand building campaigns coupled with the sustained growth in traffic volumes have been extremely encouraging and we intend to continue to focus on these areas to help build a platform for exploring monetization opportunities," commented Sloan Gaon, MIVA's Senior VP, Global Strategy.

http://www.spill.com
www.miva.com

¹ Source: Hitwise, 01/03/2008
² Source Hitbox: 12/7/07-1/7/08 compared to 11/7/07-12/7/07
³ 325,000 pages indexed, 1/10/08

About Spill.com

Spill is an online movie community and movie information resource. At the heart of the Spill site are down to earth and irreverent animated reviews of the latest film releases which are posted each week by The Spill Crew: Korey, Carlyle, Cyrus, Leon and Co-Host 3000. Among January's reviews on Spill are the Bucket List movie review and the First Sunday movie review.

The Spill site offers users a full range of social networking features. Users can create their own profile pages, build and maintain networks of friends and upload videos and pictures. Users can also access over 325,000 pages of movie-related information from film synopses and cast lists through to a comprehensive database of actors and actresses.

About MIVA® Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006 and our most recently filed Form 10-Q.

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U.S. MIVA Contact Alex Vlasto alex.vlasto@miva.com (212) 736 9151 x:217

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