Incentivized Pricing Flexibility Across Multiple Global Warehouses

Crown Automotive deployed cutting edge features and
a multi-warehouse integration to drive AOV and gross sales.

A Complex Warehouse Integration
Crown Automotive

Crown Automotive manufactures and distributes over 9,000 unique parts for Jeep® brand vehicles to wholesale customers across the United States and Europe.


Crown Automotive needed size and scalability to offer tens of thousands of SKUs across multiple worldwide warehouses.

Crown Automotive's business model required a complete wholesale and incentive pricing flexibility.

Crown Automotive's customers wanted open account and other non-traditional payment capabilities.

Miva B2B customers can implement and fully customize enterprise level features at
1/4 the cost of on premise or open-source solutions.

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SolutionCustom B2B Features & Multi-Warehouse Integration

Miva powers Crown Automotive's ecommerce with custom B2B features and full integration with the rest of their business systems to improve efficiency and boost sales.

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Crown Automotive: Goals Achieved


28% increase in gross sales


Average order value up 32%


10 man-hours per week saved

“Whatever it is we want to do, Miva can do it. Miva can integrate with the major enterprise-level systems, and Miva has the resources, the talent, and the team to really service wholesale B2B companies.”
Ron Gerber | Ecommerce Consultant, Crown Automotive

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