Apple Redesigns Website, Eliminates ‘Store’

1601v01_BlogImages_AppleRedesignsWebsite website changes just finished a major website redesign, and in doing so made a monumentally significant UI change that marks another step forward in the merging of content and commerce on the web. has been laid to rest, replaced by a single, integrated website with buy buttons on each specific product page.

“We redesigned knowing that our customers want to explore, research and shop in one place” said an Apple spokesperson in a statement.  Early speculation on Apple’s decision to make the shift points to the growing numbers of mobile buyers wanting a seamless buying experience on increasingly smaller devices.  Mobile commerce is growing at approximately 48% annually, with mobile sales hitting $8 billion in the second quarter of 2014.  More and more, mobile consumers are browsing content looking for ‘that thing they want’ – and a buy button to complete the transaction.