Miva Blog

The Black Friday and Cyber Monday Sales Results are In!

Consumers spent more than 14.5 billion dollars on Thanksgiving, Black Friday, and Cyber Monday combined. People spent a record $6.59 billion online on Cyber Monday, $5.03 billion on Black Friday, and $2.87 billion on Thanksgiving Day, according to estimates from Adobe Analytics (Adobe Analytics).

Online and brick and mortar retailers spend months preparing for the Thanksgiving shopping weekend, as it marks the true beginning of the holiday shopping season. You’ve already put up the holiday lights and installed a reindeer on the front lawn. Temperatures have dropped, and so have the prices – with extreme Black Friday/Cyber Monday pricing rollbacks launching literally overnight, and shoppers so hungry for deals that they’ll gladly line up to get that ultimate big box gift. Don’t let your holiday ecommerce game plan get lost in the snow.

With online shopping on the rise and more brick and mortar stores are shutting their doors for good, the retail industry has experienced more scrutiny on sales performance than ever before. Industry experts are spending hours upon hours crunching numbers in order to forecast how much consumers will spend each year during the evolving landscape of holiday shopping.

Now that Black Friday and Cyber Monday have come and gone, we can recap what we have learned from the biggest shopping weekend of the year.

Key Takeaways

Now is the perfect time to get your online business ready for the 2018 holiday shopping season. View our infographic to help your ecommerce business develop a strategic plan for dominating Q4 sales.

Our Strategy and Solutions team is standing by to help you enhance your online experience and maximize revenue. Stop by Miva’s Ecommerce Resource Center for helpful resources for your ecommerce store.

About The Author

Katy Ellquist

Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.

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