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The Blades Ecommerce Awards – “Best Website – Small Business Class” finalists have been announced, and are now in the spotlight as Miva breaks down just what it took for the following websites to make the cut. Voters nominated the websites they felt best represented the highest of ecommerce excellence in visual appeal, advanced functionality, ease of use, and overall shopping experience.
Voters nominated the websites they felt best represented the highest of ecommerce excellence in visual appeal, advanced functionality, ease of use, and overall shopping experience. Successfully showcasing all of those qualities, the following websites have been selected as finalists:
Epic lifestyle brand photography welcomes the customer to liquidlogicKayaks.com, and their image-based navigation, crisp design and orderly product categories keep them there. This fully responsive online store allows their thrill-seeking customers to shop on the way to their next adventure. Shoppers can rest assured they are getting exactly what they want, with the option to hover-zoom, with the help of high res photography and zoom-in technology. Overall, the shopping experience on liguidlogicKayaks.com is organized, informational and to the point – exactly what today’s shopper expects.
Above and beyond user-friendly and fully responsive, TheCatConnection.com has a number of features that keep their customers coming back. Donning high-quality and rather playful photography, it’s safe to say that the cat lover in all of us comes out when viewing this online store. One of their most unique features is the “Multi-Add” option on their best selling collars. This function allows shoppers to pick the quantity of multiple “best sellers” without having to leave the page. Another standout feature is the mega menu, allowing shoppers to hover over an image-based category header to help quickly navigate to the items they are seeking. With all these unique features and a clean organized design, TheCatConnection.com has made a name for itself in the ecommerce world, just as it has in the brick-and-mortar.
EventBlossom.com, a special event décor wholesaler, is taking product imagery to new heights by displaying their products being used. Presenting their whimsical products in such a way showcases the Event Blossom brand as a lifestyle that any party planner would love to portray. Large, brightly colored banner images, paired with call-to-action click-through design, makes the shopping experience on their fully responsive online store nearly effortless. EventBlossom.com offers a streamline user-friendly experience from the landing page to checkout. The option to save credit card information for a later date encourages brand loyalty, which is crucial in the rapidly growing and popular DIY event industry.
BareBonesBroth.com takes the guesswork out of the shopping experience with a simple, intuitive buying process that streamlines purchases. Using large banner imagery to guide their customers sets them apart from the competition when it comes to online shopping experience. With a basic product line, BareBonesBroth.com provides a few options to shop by category – just above the fold, to a tab on the navigation bar. Overall the Bare Bones Broth shopping experience instills confidence in the buyer with a knowledgeable and professional site layout.
The winner of this category will be announced at the Blades Ecommerce Awards dinner on Thursday, March 26th 2015, at the Hyatt Regency La Jolla, in San Diego, California.
The Blades Ecommerce Awards is in its third year running at the 15th Annual MivaCon. This esteemed award ceremony recognizes sixteen finalists in four categories: Best Enterprise Website, Best Small Business Website, Most Improved and Best Feature. These categories help Miva, Inc. highlight the Miva Merchant websites that raised the bar and practiced the utmost of Ecommerce excellence in 2014.