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Four finalists to be recognized at The Blades Ecommerce Awards – MivaCon 2015 in the “Most Improved” category. How did our finalist qualify? We were looking for the most extreme transformations of a website’s visual appeal, functionality, and overall customer experience. To qualify, all or most of the website’s improvements must have gone live in 2014.
Remaining true to their brand, Simply Wonderful Things has made updates to their online store that keep them competitive in their rapidly growing market. Adjusting their color palette to better suit their target customer, complimented by professional grade imagery, provides a lifestyle brand image that showcases their unique product line. SimplyWonderfulThings.com is designed to navigate efficiently and allows the shopper to view products with an improved item hierarchy. Keeping the message to the consumer simple has also improved the visual appeal and overall functionality of the site.
Selling chocolate online has its challenges, but Betty Jane Homemade is successfully doing so with their newly responsive site design, prominent checkout buttons, and innovative functionality. Scroll through the professional grade and quite delectable imagery, or narrow your search using “PowerSearch” and shop based on price range, chocolate type, etc. Moving away from their clunky, custom weight function, this user-friendly site now provides the shopper a customizable shopping experience with its “Create Your Own Assortment” functionality. The unique function keeps track of net weight, while allowing the buyer to select every piece of chocolate that goes into their box.
With many products to showcase, EssentialDepot.com went through a complete redesign, creating a stimulating shopping experience. This online store is fully loaded with professional grade product imagery, informative product descriptions, and user-friendly functionality. Simplifying the product categories enabled the shopper to better navigate through to checkout. And just in case the information-packed product pages weren’t enough, EssentialDepot.com offers a “Live Chat” to answer customer inquiries with just a click of the mouse.
Coming from a custom-built ecommerce platform, Marketview Liquor came to Miva for a complete overhaul of their site. Before the site redesign, the customer service experience was nonexistent. After the redesign, not only did the customers get a better front-end experience, being able to track their order history, but the customer service team for Marketview Liquor was able to streamline their day-to-day operations. Now fully responsive, the shopping experience on MarketviewLiquor.com provides all around great customer care and user-friendly navigation, allowing shoppers to enjoy shopping their extensive wine assortment.
The winner of this category will be announced at the Blades Ecommerce Awards dinner on Thursday, March 26th 2015, at the Hyatt Regency La Jolla, in San Diego, California.
The Blades Ecommerce Awards is in its third year running at the 15th Annual MivaCon. This esteemed award ceremony recognizes sixteen finalists in four categories: Best Enterprise Website, Best Small Business Website, Most Improved and Best Feature. These categories help Miva, Inc. highlight the Miva Merchant websites that raised the bar and practiced the utmost of Ecommerce excellence in 2014.
About Miva, Inc.
Miva is a leading supplier of Ecommerce software and services to small and medium-sized businesses. The company provides online merchants, developers, web designers and web hosts with the information and technology needed to be successful in today’s online selling environment. Miva’s stores have processed over $100 billion in online sales since 1997, providing an enterprise-grade Ecommerce platform at a price point accessible to the small business market. https://www.miva.com