- Categories Design & Development, Ecommerce News, Marketing Tips, Technology & Innovation
- • Author Ché Elizaga
- Posted on
Approximately $4 trillion worth of merchandise is left in abandoned carts each year. The good news? An abandoned cart does not automatically translate to a lost sale—if you can successfully draw customers back to buy.
But why exactly are customers leaving your site before purchasing, and what can you do about it? Here are the top five reasons for abandoned carts, and how you can overcome this challenge to improve conversion.