Statistics have proven the importance of optimizing an online business for organic search engine traffic, otherwise known as SEO. Are you missing out on growth opportunities by neglecting an entire segment of potential buyers? Disregarding SEO opportunities can put a business at risk of being completely overrun by competitors whom are actively working to leverage SEO opportunities. It’s understandable that implementing proper SEO techniques can be overwhelming for some, while others can find it difficult to schedule the time needed to see consistent results. To help, we’ve compiled a list of five ways to quickly improve SEO for your online store.
If you’ve had a serious drop in Google ranking (and thus site traffic), you probably have Panda or Penguin problems. The good news is you can solve these problems yourself, saving typically several thousand dollars in SEO fees. You’re also likely to get your “Out of Jail” card in only a few weeks, if you know what resources to use.
Reflect Digital, an online marketing company based out of the UK, has created a handy On-Page Optimization Guide for you to ensure that your ecommerce store are optimized to itsfullest potential. Use this infographic to help you help you conquer your goals of making your website the best it can be.
We have compiled some of our favorite free SEO tools for you to recapture lost links, find new links, uncover how your competitor is getting links, research link quality, build a solid keyword framework, and discover the secrets of optimizing your store.
Yottaa is an easy-to-use cloud service that brings speed, scale and security to any website. They took a sample of 14,000 recently-tested sites in order to produce the statistics illustrated below. By measuring the user experience, site performance and content complexity, they have created this infographic to show you how you can know your website front to back.
How well do you know your website – I mean, how well, really? It just makes sense that the better you understand what is happening on your website, the better the experience you’ll be able to provide to customers visiting it. Today, I’d like to spend a moment talking about a company called Yottaa who’s services have helped countless websites fine tune their webpages. Yottaa focuses on optimizing, protecting, and monitoring the goings-on of your site. Yottaa offers affordable and easy to use cloud services which enables small to medium sized businesses to improve their webpages. Want a faster, more secure, and more reliable website? Yottaa can help. Best of all, they have a number of different packages ranging from free to a few hundred dollars.
Today’s blog post comes to us from Gillian Muessig, Founding President of SEOmoz
In 2011, Google launched an update commonly known as Panda. The update affected a great many searches on the web and caused a great stir in the world of search marketers. Now the longest running named update, we’ve seen numerous addenda to the Panda update, the most recent in April, 2012. The Penguin Update, released in April, 2012 is focused on different issues than Panda.
When it comes to growing and maintaining an ecommerce site, the right type, amount, and quality of site content matters.
There are many different articles out there that are focused on telling people what to do when it comes to SEO copywriting for ecommerce, (I even wrote a post about improving your ecommerce writing back in January) I thought I’d take a slightly different approach and focus instead on what not to do.
The success of your online store depends on many factors, including content
Today’s guest blog post comes from Gillian Muessig, President and Co-Founder of SEOmoz .
Being found in the SERPs (Search Engine Results Pages) when folks are looking for your products/services is the key to ecommerce success. That process, keyword research, starts with understanding which words folks are typing into the search engines when they need something you might be able to provide to them. So where do you start?
When Internet users search for something, they want to find it quickly and easily. As any SEO (search engine optimization) expert will tell you, the majority of people who search for something end up clicking on one of the top results that come up for their chosen keyword or keyphrase.
This is one of the basic reasons why it is so important to make sure that you have relevant information and content on your site. Today, we’ll take an under-the-hood look at what goes into Google Sitelinks and how you can improve yours.