Ecommerce News Briefs: August 29th, 2011: Social Media Usage, Ecommerce Stocks, Holiday Marketing

Today, our ecommerce news focus is on preparing for the holiday season, ecommerce stock performance, and social media usage demographics.

65% Of Adults Now Use Social Networking Sites

If you’re still on the fence when it comes to deciding whether or not your company’s social media presence has real value, consider this: according to Pew Internet Research, 65% of all adult Internet users regularly use at least one social networking site. 

In terms of age demographics 61% of Americans under 30 use social networking sites every day, making them the most frequent users, and 32% of those between the ages of 50-64 use social networking sites every day.

Usage in the 30-50 age bracket falls somewhere in the middle, but it all adds up to 65% of all Internet users in America, which represents a significant number of potential followers and customers for companies with an effective social media strategy and established social media presence in place.

Do YOU have a social media presence for your business?

Ecommerce Stocks Bounce Back

After falling steadily over the past few months, ecommerce stocks now appear to be bouncing back. According to Internet Retailer, The Internet Retailer Online Retail Index, which is responsible for tracking the stocks of 25 different ecommerce technology and service providers and online retailers, gained 5.59% last week
While the Online Retail Index is still down 16% for 2011, this is nevertheless encouraging news, particularly considering the recent performance of the stock market as a whole.

Holiday Marketing Strategies Should Focus On Building Online Relationships, Connections With Customers

Holiday shopping is just around the corner, and both brick-and-mortar and ecommerce retailers are gearing up for some of the biggest shopping days of the year.

As you begin launching your holiday season marketing campaigns, online retailers take note: according to RetailWire, a new study shows that traditional holiday marketing tactics such as appealing to traditional themes of gift giving and family aren’t as effective as they used to be.

Instead, says the survey, engaging emotionally with customers and focusing on building connections and relationships with customers via social networking, social media, and other channels is a much more effective approach to take this holiday season.

The survey also found that:

  • Consumers who feel emotionally connected to a brand are 50% more likely to recommend it to others
  • Consumers who feel connected to certain retailers are four times more likely to purchase products from these retailers first.

How will you be connecting with your customers this holiday season?



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