Direct Home Medical (DHM) offers a comprehensive online catalog of medical supplies including sleep therapy, asthma, and oxygen products. DHM sells direct to consumer via their ecommerce store.
The previous version of DirectHomeMedical.com overwhelmed users by displaying an abundance of links, information, and an extensive navigation prior to the website redesign with the Miva Professional Services team.
The new version of DHM called for a Miva ReadyTheme that could support and beautifully display a high volume of text content. The Miva Professional Services team came up with the perfect solution for achieving a modern design while retaining the extensive educational value their online store brings to customers. Based on the Levels ReadyTheme, the new Directhomemedical.com website features a fresh new storefront matched with an upgraded online shopping experience. The color palette of the old ecommerce site was carried over to the new website to retain brand identity and reduce confusion for loyal customers.
Direct Home Medical delivers a first-class user experience by incorporating several ecommerce best practices into their ecommerce store like transparency on shipping and return policies and displaying security badges to build trust with customers.
Keep reading to learn more about the new features of DirectHomeMedical.com.
Website Feature Highlights
Well-Organized Navigation
Conversions are more likely to increase when customers have the tools needed to quickly find products. Customers can utilize the intuitive mega menu on the main navigation to easily browse for masks, machines, parts, and accessories for various respiratory needs.
Subscription Orders
Subscriptions are a great way for Miva storeowners to guarantee repeat business and simplify ordering for customers. DHM gives customers the option to have recurring orders and also informs the buyer of which subscription option is the most popular to encourage a quick checkout process. Add subscriptions to your Miva store with MivaPay.
Custom Category Pages
Users have the option to choose how products are displayed by selecting from a grid view or list view — the default option. Helpful information like available free trials, where the product is made, and if the product qualifies for free shipping are displayed with each product. Additionally, customers can also find compatible parts on the category page. View category page.
Custom Product Pages
Direct Home Medical has a large database of valuable product information that needed to be displayed on each product page. The Miva Professional Services team found a creative way to incorporate a large amount of text into a small space by utilizing custom info tabs to showcase the comprehensive product specs in a visually appealing manner. View product page.
Customer Reviews
Product reviews have an extensive dedicated section within the product page that allows customers to easily see how the product rates out of 5 stars, and find out how satisfied previous buyers were with their purchase. View customer reviews.
Configuration Page
Product variants have been intentionally excluded from the product pages. Instead, customers are redirected to a custom configuration page after the item has been added to the cart. The configuration page offers customers the chance to select package size, power options, filter options, and more. Additionally, a team member is readily available to answer questions in real-time via live chat. The configuration page helps customers focus on product options and ensure order accuracy before completing the purchase.
Miva’s ReadyThemes are a great way to give your website a brand new look and feel, drive traffic, and enhance the user experience. We offer a wide selection of website templates to fit businesses of all sizes. Learn more about Miva ReadyThemes and see what other websites are using the Levels ReadyTheme.
About The Author
Katy Ellquist
Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.
