- Author By Miva |
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Is your online store prepared for the holiday shopping season?
With projected retail ecommerce sales to top 450 billion in 2018, it is never too early to start planning for the future of your ecommerce business. Now is the perfect time to refine your marketing game plan in order to maximize revenue during the holidays, and heading into the new year.
Our newest infographic identifies 6 key strategies your ecommerce business can implement as we gear up for the biggest shopping season of the year. From search engine optimization (SEO) techniques, to upselling and free shopping offerings, we’ve created a visual guide to ensure your business is giving customers a cutting-edge shopping experience. After all, this is the season of giving.
We also explore the opportunities to capture contact information from consumers through the use of pop-ups, content upgrades, and wish lists. Plus, you can discover ways to dazzle potential customers with custom functionality like product personalization, real-time shipping calculations, and product visualizations such as real-world use case scenarios. Be sure to invite customers back with paid advertising campaigns including display retargeting, social media advertising, and email marketing.
About The Author
Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.