Made with Miva Merchant: Naturals Inc

For our next Made With Miva store spotlight, we are pleased to feature Naturals Inc, a store that has relied on our professional software and services for the last 10 years.

Naturals began in 1998 with a small retail store in Ashland, Oregon.  They carefully hand-picked a group of contemporary styles made for real women, with an emphasis on natural materials.  After 5 years of steady growth, Naturals Inc unveiled their online store, choosing Miva Merchant as their e-commerce solution.  Their website showcased everything from foundation pieces to unique and specialty items.  They have a wide selection of clothing from a variety of designers.  The Eileen Fisher collection in particular has proven to be a special one at Naturals Inc, as it continues to be one of the best in the country.

Today, Naturals Fulfillment Center is still located in beautiful southern Oregon providing versatile stylish apparel, but these days Naturals Inc has left the “brick and mortar” ways of business and sells exclusively online.  They feature an expanded collection of contemporary brands and classic styles from Cambio Jeans, Three Dots tees, Eileen Fisher, Hobo International bags, Satya jewelry, Not Your Daughter’s Jeans, Fabrizio Gianni pants, Dogeared jewelry, ERB jewelry, and Chan Luu scarves.

Naturals Inc is a store that prides themselves on great customer service.  So when it came time to look for an e-commerce solution, it was of highest importance to them that they work with a company that had similar values.  Miva Merchant fit that bill nicely.  “Miva offers great customer service for urgent issues, whenever the site has been down, they responded promptly,” commented Thomas Heydel.  “And their design team is a great asset to Naturals Inc.”

When asked what advice he could give to other store owners, Thomas said, “Take good care of your customers and humbly know that there is [always] more to learn.” “It is [also] important to continuously monitor and adjust your expenses.”  He then concluded with a quote from James Michener:

“The Master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion.  He hardly knows which is which.  He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing.  To him he’s always doing both.”

Naturals Inc was inspired by a love for fashion and beauty at its natural state.  In addition to this passion, Naturals has been able to bring about long lasting success and quality products by the core value of focusing first on their customers and their needs.