MivaCon 2013 Nominees for Best Use of Social Media

Every year, we see innovative uses of Miva Merchant software, and we are looking to highlight these new ideas.  This category is intended for Miva Merchant stores that have taken their social media activities beyond basic Facebook and Twitter feeds and have done something truly remarkable. Social media is changing rapidly and new strategies being employed constantly. We want to see stores that have used this new media to engage their customers to interact and create brand-loyalty.. We want to share and showcase these Miva Merchant store owners who have achieved excellence in E-commerce.  The winner will be announced at The Blades awards banquet during our annual conference on Thursday, March 7th, 2013.  The categories for nominations include Best Use of Social Media, Best New Feature, Best Design, Most Unique Marketing Promotion, and Best New Website of 2012.  Join us at MivaCon 2013!

Niche Modern

Niche Modern’s story began in 2004, when husband and wife co-owners Jeremy Pyles and Mary Welch went in search of lighting displays for their new gift shop in New York’s East Village. Frustrated by a lack of compelling, modern lighting options available to them, Jeremy collaborated with local glass blowers to have his own designs blown as pendants for the shop. Today, Niche Modern sells their luxurious hand-made designs around the globe. NicheModern.com is designed, developed and maintained entirely in-house, as is its presence on a variety of social media networks. Niche Modern has been nominated for a Blades Award for its adept use of imagery in social media. In particular, Niche Modern has succeeded in creating a showroom-like feel to their Facebook page, where sophisticated imagery beautifully captures the spirit of the brand.



Since 1997, Squishable Inc. has been on a mission to spread “Squishy joy” with their adorable plush toys. Over the course of the past decade, Squishable has grown from a two person, apartment-based operation, to having a presence in hundreds of stores nationwide. Squishable’s growth is due, in great part, to their approach to social media. Squishable utilizes a variety of social networks, including Twitter, Pinterest, and YouTube, as well as their very own Squishable Hangout, where their fans can keep up with the latest happenings at Squishable. Most notable, however, is Squishable’s unique approach to Facebook . Not only does it provide a platform for advertising to their over 775,000 Facebook fans, it is also a powerful source for consumer market research, and has played an integral part in Squishable’s product development. By allowing their fans a voice in their products, from conception to prototype, Squishable has discovered a cost-effective way to ensure that their investments in new products are worthwhile.

Skip Hop

Skip Hop was founded, in 2003, by then new parents Ellen and Michael Diamant. After an unsuccessful search for a stylish yet functional diaper bag, the Diamants set out to designing their own. Just over a decade later, Skip Hop is now a globally-recognized and trusted name in the baby products industry, with a focus on quality, innovation, style, and functionality. Their product line ranges from nursery furniture, diaper bags, and other baby care essentials, to fun and educational toys. Skip Hop keeps their fans talking about their products through a combination of tweets, pins, and posts. On Facebook in particular, Skip Hop has succeeded in creating a sense of community – an environment that keeps their customers engaged and excited about their products.

BTO Sports

Since 1998, BTO Sports of Thousand Oaks, California, has been a premier source of top brand Motocross, dirt bike, ATV, and street bike sporting gear, parts, and accessories, for riders of all ages and skill levels. With a wide selection of quality gear and their own Motocross team, BTO Sports has had no problem gaining a following across several social networks, but especially on Facebook. To leverage those likes into sales, BTO Sports turned to B7 Interactive. Fans of BTO Sports can now browse, like, and comment on products, all without leaving Facebook. From the product page on Facebook, they can also choose to “View Product Page” or “Add To Cart,” making for a very simple transition from social media to ecommerce.


The Topato Corporation (aka TopatoCo ) was started in 2007 by cyber cartoonist Jeffrey Rowland, as a way to streamline the sale and distribution of his artwork and the artwork of his cartoonist friends. TopatoCo offers a variety of quality products, including t-shirts, hats, mugs, magnets, totes, and toys, all featuring designs by independent online creators. At the heart of their business are raving fans – fans who love the comic books Topataco represents, and it’s owner Jeffrey produces. Topatoco effectively uses a combination of Twitter, it’s Blog, and an RSS Feed to keep a very approachable and social experience with their customers making their fans feel like they’re part of the Topatoco and WIGU (When I Grow Up) Family.