On-Page Optimization Guide

Marketers and ecommerce store owners use SEO in order to make their websites as effective and search-engine-friendly as possible.  There are two divisions of SEO: On-Page and Off-Page.

  • On-page SEO refers to all the features that comprise a website and that have an effect on the listing in natural search results.
  • Off-page SEO is comprised of features that have an effect on natural search results, as well.  However, the difference is that these aspects are not controlled by the ecommerce site’s features, rather they take place elsewhere.

We will be focusing today on On-Page Optimization, which is one of the key strategies for marketing your online store.  In order to get your ecommerce site to the stop of search engine results, first, you’ll need to do your due diligence.

Reflect Digital, an online marketing company based out of the UK, has created a handy On-Page Optimization Guide for you to ensure that your ecommerce store is optimized to its fullest potential.  Use this infographic to help you help you conquer your goals of making your website the best it can be.

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This infographic is a great guide for pinpointing the different areas of your website that need specific on-site SEO attention,  but you can also use these Top 10 Free SEO Tools to Optimize your Store.  Search engine algorithms are constantly changing, so be sure to tweak your site continuously and aim to improve your ecommerce store in small steps.  Search engine rankings will come naturally as a result of On-Page Optimization.  As Search Engine Land states, “SEO is not icing on the cake to be slapped on at the very end.  It must be baked into the makings, because it’s an essential ingredient.”


Reflect Digital was set up in 2010 to offer expert online marketing services.  With collectively over 10 years of online marketing experience and a passion surpassing most others, Reflect Digital offers a range of services from Website Design and Build to Web Management, SEO, PPC, Social Media marketing and many more.

Visit www.reflectdigital.co.uk to find out more.