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4 minute read

Upstream Marketing vs Downstream Marketing

Excellent ecommerce marketing requires a blend of long-term “upstream” strategy and short- term “downstream” agility.

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4 minute read

Ecommerce Growth Hacking For Lowering Customer Acquisition Costs

Lower your customer acquisition costs with these simple ecommerce hacks for gaining new users.

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4 minute read

Do Merchants Need to Consider Offering Ecommerce Same Day...

Same day fulfillment is popular for some B2C stores, but B2B businesses should also pay attention to shifting delivery expectations—here’s where to start.

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Increase Conversion Rates and Improve Average Order Value with...

How to leverage Buy Now, Pay Later to give your customers financing options at checkout

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Get your free guide to thriving during periods of uncertainty and upheaval
4 minute read

B2B Product Marketing: How To Talk About B2B Products Effectively

Learn the best ways to position and describe products for the B2B audience.

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B2B Customer Service Checkup: 3 Elements of Successful CS...

Transform your B2B customer service program into a lasting loyalty and revenue driver.

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3 minute read

5 Make-or-Break B2B Solutions That Are Often Overlooked

Five crucial B2B platform features to can attract customers and boost sales.

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B2B Conversion Rate Optimization: Why B2B Conversions Don’t Act...

B2B conversion rate strategy starts by understanding what drives B2B buyers.

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How B2B Companies Can Differentiate Themselves in Specialized...

Competing within highly specialized B2B segments requires customized ecommerce—here's where to start.

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Why Midmarket Businesses Are Positioned For Ecommerce Success

Occupying a sweet spot between agility and operational sophistication, midmarket businesses are primed for excellent ecommerce results.

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5 Proven Strategies for Boosting Customer Lifetime Value | Learn More
2 minute read

The Results Are In: How Miva Scored in the 2023 Paradigm B2B...

See how the Miva ecommerce platform measured up in this comprehensive evaluation.  

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White Label Ecommerce Products—Inside the Sales Trend for...

White label ecommerce is a powerful B2B sales booster—here’s what you need to know.

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5 minute read

3 Ways to Improve Your Black Friday Ecommerce Strategy…Starting...

Now is the time to prepare your website for holiday business. Here are 3 important areas to focus on ahead of year-end traffic.

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The Battle for Ecommerce Retention: Is Post-Purchase Dissonance...

Learn how to keep customers satisfied with their purchase and your brand—after the transaction is complete.

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Automotive Ecommerce Golden Age: Why The Online Aftermarket Is A...

Learn which ecommerce automotive features are most popular with customers, and how to implement them on your site.

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3 minute read

What Merchants Can Learn From the Success of BOPIS Retail...

Not all merchants need to offer curbside pickup, but every business stands to benefit by customizing buying experiences.

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Free whitepaper: discover how to profitably sell, market, and brand your CBD products online.
3 minute read

CPG Ecommerce Sales Strategy—A 3-Point Plan To Make Consumer...

Consumer Packaged Goods are among the most popular ecommerce categories—leverage these merchandising tips to stay ahead of the pack.

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How Miva Merchants Can Reduce Credit Card Processing Fees

Merchants can reduce payment processing costs by putting Level 2/3 data to work.

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