SEO Link Building For Ecommerce

Anyone who has done any amount of successful SEO work will tell you that one of the cornerstones to ranking well in the search engines is building links to your website. Of course, the majority of SEO practitioners believe this is the single hardest task and it doesn’t get any easier for ecommerce sites. Ecommerce sites are unique from other websites because there is no getting around commercial site status; since you sell a product you are a commercial site. The commercial nature immediately adds a barrier of difficulty in obtaining quality links to your site unless you know where to look. Here are a few places you can start your link building campaign.

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Google Analytics For SEO Webinar Follow Up

We had a great webinar today with Morgan Jones, President of EcomIQ, and myself going over Google Analytics for SEO. Thank you to all those who attended and gave us an hour of their time; we hope you got value out of the presentation but based on feedback so far you did. As requested here is a PDF of the presentation today along with links to each of the resources mentioned during the webinar.

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Miva Merchant: A Store Morph Technology Mini-Primer

When Miva Merchant released MM5, they revolutionized the way the software worked “out of the box” and opened a whole new world of customization to ecommerce store owners. Using Store Morph Technology (SMT), store owners could completely and…well, I was going to say easily customize their stores to suit their needs, but the truth is that at first glance, SMT isn’t in fact all that easy.

One of the common complaints from new developers of MM sites, is the lack of documentation about SMT and how it works. The new owners of Miva Merchant are working hard to remedy the documentation void, but in the meantime, here’s a mini primer on SMT and some examples of the things you can do with it.

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Google Analytics Gone Wild

The Google analytics team has listened to the community and is releasing 7 highly desired features that previously were only available via an enterprise class web analytics vendor after paying a pretty penny. A release date has not been publicly announced but here is a list of the features:

  • Advanced Segmentation
  • Custom Reports
  • Data Export API
  • Adsense Integration
  • Motion Charts
  • Updated User Interface
  • Updated Administrative Interface
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5 Tips for Turning Browsers Into Buyers This Holiday

The holiday shopping season is just around the corner and is the perfect time to look for ways to boost revenue for an MVP performance to close out the year. Just about every retail store will have various sales to coax shoppers into visiting their location. Smart retailers know that you or any other consumer will purchase something once inside the store even if it is not on sale. Most online shops do not have this luxury since it is easy to move from store to store online; just takes a few seconds with no wasted gas, driving or crowds. You can use this to your advantage but will likely need to make the incentives for purchasing from you more apparent. Here are some ways to attract attention without having a virtual sign flipper standing on the side of the page shouting “Buy From Me”.

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Outsourcing – Hiring Out to Save Time and Money

Author: Chuck Lasker of Merchant Tutorials

So you have an online store. This morning, you woke up, checked your email, approved tasks for your vendor partners to perform today, and an hour later you were on the beach, relaxing to the sound of waves crashing, planning the rest of your day in paradise.

That’s not what happened? But isn’t that the dream that got you to build an online business in the first place?

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Practical Ecommerce Names Miva Merchant Cart Of The Week

On October 17, 2008 Practical Ecommerce, an online newsletter with a focus on helping small businesses succeed online, named the Miva Merchant shopping cart software “Cart of the Week”. Brendan Gibbons of Practical Ecommerce interviewed Rick Wilson, VP of Miva Merchant, and David Hills, CEO of ShopSite.  Find out what others think of Miva Merchant by reading the entire article.

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Creating Friendly 404 Error Pages

Error pages are inevitable on any website either from an old link, incorrectly formatted link or typos.  The big problem with error pages is usually the website visitor is presented with an unhelpful page that says the page couldn’t be found with nowhere to go.  Customizing your 404 page to give a friendly error message and having some way of navigating to a good page is essential to keep visitors on the site.

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Comparison Shopping Engines Primer

Many online shoppers love bargain hunting and utilize a comparison shopping engine for research along with finding the perfect etailer they can trust. When a potential customer comes across your site through a product or merchant review in a shopping engine the first time they are likely in research mode.  Once the customer moves from the research phase to buying phase they are usually going to purchase from a site discovered during the research phase. Of course you will need to have a good reputation for this to happen; negative reviews will nail the coffin shut very quickly. The more positive exposure the greater probability you are to turn potential customers into real customers. Google ranks comparison shopping engines on its first page of results for products more and more it seems including results from Google Product Search.  You have probably seen the “Shopping Results” link either when searching for one of your own keywords or when shopping for yourself.

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