Why Web Testing Is Important For Sales

You may be leaving thousands of dollars on the table in lost sales if your website is not tested on a variety of platforms. Rick Wilson of Miva Merchant explains a common scenario among online stores and the owners don’t even know it. Watch the video now:

Please note there is an approximately a 30 second introduction, thank you for your patience:

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What is the State of the U.S. Online Retail Economy?

Many online store owners are feeling the effects of recent events; but how does your store compare with the rest of the ecommerce industry? Find out how you stand up when you join comScore Chairman Gian Fulgoni as he presents a quarterly review of the state of the U.S. online retail economy during a complimentary, live webinar on Thursday, February 19 at 12 p.m. EST. The webinar covers an analysis of e-commerce trends through the fourth quarter of 2008 and into January 2009.

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360 Degree Marketing

360 degree marketing goes beyond mastering the search engines with SEM and SEO there is a sea of opportunity to get in front of more potential customers to build traffic to your online store. Rick Wilson, VP of Miva Merchant, explains how to have more customer touch points to increase your chances of closing the sale in this video.

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Raising Conversion Rate By Example

Anyone who has been involved with ecommerce for any amount of time knows that the key to raising conversion rate is testing to see what works and what fails. Most people I talk to about testing to raise their conversion rate are so overwhelmed that they just don’t know where to start. Usually I get my best ideas from looking at other websites than the site I want to optimize. Over at Practical Ecommerce, Armando Roggio posted a chart that shows the top converting ecommerce sites for December 2008. This is a great resource for anyone who wants to increase the revenue from their existing traffic. Proflowers.com came in number one with a 31.1% conversion rate and Victoria’s Secret finished off the list with a 19.2% conversion rate. Given that the industry average is around 2% these online retailers are in a league of their own.

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Hidden Treasure Found – Online Coupons

I recently read an article from comscore that web coupons are almost off the radar given that only 0.4% of all coupons were distributed via websites versus 88% through newspapers in 2008 based on data from NCH Marketing. When was the last time you clipped a coupon from a newspaper? Given that less than 1% of those coupons distributed were actually redeemed seems to indicate there has got to be a better way to get promotions in front of the right people.

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Ten Ways to Make Your Ecommerce Site Social

Creating a social atmosphere on your site with open communication with your customers is the key to a successful social media endeavor. Remember you do not need to be on every social site; just concentrate on a few or even one to start and build up from there. You will learn things about your customers along with more about interacting on the internet just by participating on one social site. Here are some ideas of ways to enabling your customers to be more social with you and your ecommerce site.

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Does Site Search Help with SEO?

One of the most overlooked aspects of ecommerce sites is the search experience your site visitors encounter. People have been trained to enter keywords to find anything quickly by the search engines since the late 90’s from AOL to Google. Miva Merchant’s ecommerce software includes basic search functionality so every store front can provide search to visitors. Beyond the default search there are many site search solutions from modules to hosted services that integrate nicely into a Miva Merchant store providing advanced search functionality. Some of the internal site search tools available will even help with your SEO campaign by automatically optimizing your site for customer search phrases.

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Why Speed Is Critical For a Successful Online Store

Rick Wilson, Vice President of Miva Merchant shares advice on why you need to be sure that your website is working right – and that means working FAST. Speed is the key, and while it may be tempting to try to save on hosting costs and go with a slower service, this could actually cost you more than it saves.

“Imagine walking into a coffee shop, and in front of you there are five or six people. Often times, you turn around and you walk back out, and that’s a sale lost for that coffee shop,” says Wilson. “And that’s exactly the same thing that happens online.”

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