Building an online store is just the beginning in an ecommerce business that is destined to grow and become more profitable each year. Once you have your site up to approximately 100 visitors a day or 3,000 visitors a month it is time to start figuring out where you can make improvements. The first step is to use an analytics tool such as Google Analytics, ClickTracks or WebTrends. Google Analytics is very powerful and best of all you will love the price, free!
Tapping into the holiday season is a great way to maximize revenue over the busiest shopping time of the year. From Halloween through New Years is a great time to capitalize on consumer spending by catering to customers seasonal shopping sprees. The best online stores start planning as early as June for products & promotions to add for the holidays. Last minute rushing to offer a product or put together a promotion often leads to leaving revenue on the table. Start checking with distributors and manufacturers early on seasonal products for the year. It is common for holiday products to change each year and offering what is hot this year is better than advertising last year’s old news. You also want to secure inventory for promotional products so that you are not left with a bunch of unfilled orders from an overwhelming response to a hot product. No one wants to see a gift on backorder so avoid order cancellations with proper product stock.
Online Store Usability
Your online store has about 5 seconds to impress a visitor enough to stay and shop. In order to maximize the impact you can have in this short first impressions window is to have a fast loading site that is inherently easy to follow. Take note of sites such as Amazon.com, BestBuy.com and Ebay.com who have all mastered selling online. An easy to follow navigation structure, security logos to build trust, search box and pictures representing top products & categories are all keys to having a very easy to use online store.