Google Analytics Gone Wild

The Google analytics team has listened to the community and is releasing 7 highly desired features that previously were only available via an enterprise class web analytics vendor after paying a pretty penny. A release date has not been publicly announced but here is a list of the features:

  • Advanced Segmentation
  • Custom Reports
  • Data Export API
  • Adsense Integration
  • Motion Charts
  • Updated User Interface
  • Updated Administrative Interface
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5 Tips for Turning Browsers Into Buyers This Holiday

The holiday shopping season is just around the corner and is the perfect time to look for ways to boost revenue for an MVP performance to close out the year. Just about every retail store will have various sales to coax shoppers into visiting their location. Smart retailers know that you or any other consumer will purchase something once inside the store even if it is not on sale. Most online shops do not have this luxury since it is easy to move from store to store online; just takes a few seconds with no wasted gas, driving or crowds. You can use this to your advantage but will likely need to make the incentives for purchasing from you more apparent. Here are some ways to attract attention without having a virtual sign flipper standing on the side of the page shouting “Buy From Me”.

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Outsourcing – Hiring Out to Save Time and Money

Author: Chuck Lasker of Merchant Tutorials

So you have an online store. This morning, you woke up, checked your email, approved tasks for your vendor partners to perform today, and an hour later you were on the beach, relaxing to the sound of waves crashing, planning the rest of your day in paradise.

That’s not what happened? But isn’t that the dream that got you to build an online business in the first place?

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Practical Ecommerce Names Miva Merchant Cart Of The Week

On October 17, 2008 Practical Ecommerce, an online newsletter with a focus on helping small businesses succeed online, named the Miva Merchant shopping cart software “Cart of the Week”. Brendan Gibbons of Practical Ecommerce interviewed Rick Wilson, VP of Miva Merchant, and David Hills, CEO of ShopSite.  Find out what others think of Miva Merchant by reading the entire article.

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Creating Friendly 404 Error Pages

Error pages are inevitable on any website either from an old link, incorrectly formatted link or typos.  The big problem with error pages is usually the website visitor is presented with an unhelpful page that says the page couldn’t be found with nowhere to go.  Customizing your 404 page to give a friendly error message and having some way of navigating to a good page is essential to keep visitors on the site.

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Comparison Shopping Engines Primer

Many online shoppers love bargain hunting and utilize a comparison shopping engine for research along with finding the perfect etailer they can trust. When a potential customer comes across your site through a product or merchant review in a shopping engine the first time they are likely in research mode.  Once the customer moves from the research phase to buying phase they are usually going to purchase from a site discovered during the research phase. Of course you will need to have a good reputation for this to happen; negative reviews will nail the coffin shut very quickly. The more positive exposure the greater probability you are to turn potential customers into real customers. Google ranks comparison shopping engines on its first page of results for products more and more it seems including results from Google Product Search.  You have probably seen the “Shopping Results” link either when searching for one of your own keywords or when shopping for yourself.

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SEO – Where to Start?

All online store owners want to increase traffic to their site and the less it costs the better. Many small business owners may not know where to start when it comes to getting their website to show up in Google, Yahoo, MSN, Ask and others.  There are many free resources out there to help some one learn if they are willing to spend the time. Here is an overview of two of my favorites for getting started.

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Free Ecommerce Optimization Tools

Every ecommerce store owner wants (or should) to make thier site customer friendly and improve conversion rates.  Usually these two go hand in hand with measuring & testing of your site needed to find improvements.  Most people know about Google Analytics but what else is out there to help you optimize your site? Here are five tools, two from Google and three from other companies, that will help you figure out what can be improved with your online store.

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Miva Merchant and Innovative Merchant Solutions Announce Payment Processing Alliance

San Diego, CA, 2008/09/19—Miva Merchant (www.mivamerchant.com), a leading supplier of e-commerce software and services to small and medium sized businesses and Innovative Merchant Solutions (IMS) (www.innovativemerchant.com), an Intuit Company, today announced that they have entered into an agreement to attach payment-processing services to store owners who purchase the popular Miva Merchant e-commerce platform.

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