Store Spotlight: All American Clothing Co.

This month’s store spotlight is an e-commerce store specializing in American-made durable denim, footwear, and apparel. Since 2002, the family-owned and operated All American Clothing Co. has sold their “100% made in the USA” wares online.


Finding the perfect pair of jeans isn’t always an easy task for anyone, man or woman, particularly when you are searching for sturdy, quality-made denim that is meant to last. All American Clothing Co. makes it easy for shoppers to find the perfect pair of jeans and order them safely and securely online.


Originally launched in 2002, All American Clothing made the move to Miva Merchant e-commerce in June of 2012 with a newly-redesigned site, courtesy of Miva Merchant Professional Services.

“We chose Miva Merchant because we were looking for a system that would offer flexibility and scalability at a reasonable price,” says BJ Nickol, Co-Owner of All American Clothing Co. “Miva Merchant fit the bill; we can custom code features we need or choose from hundreds of modules that other developers have created.”

In addition to the ability to choose from an ever-growing number of approximately 140 products, (or approximately 3,220 different SKUs, including inventory variants) customers can also use the unique traceability number that comes with each jean. All American Clothing Co. is the first jean company in the world to use traceability.


Each pair of jeans comes with a ‘Certificate of Authenticity’ that can be entered on their website to be able to trace exactly which farmers and mill were involved in producing each jean! All American Clothing Company believes that the greatest advantage of using Miva Merchant is “the ability to customize the entire shopping experience.”

Watch this video from American Clothing Co. to learn more about traceability: