Store Spotlight: Creative Breakfast Concepts

This week, our store spotlight is on Creative Breakfast Concepts, a leading provider of breakfast presentation, design services, product delivery, and planning. CBC works with many major hotel chains in the United States, including Hampton Inn, AmericInns, Best Western, LaQuinta, and others, in addition to independently-owned and operated hotels across the country.

For over 15 years, Creative Breakfast Concepts has been helping hoteliers across the United States provide the complimentary breakfast services that their guests have come to expect. When it came time to improve the way that they sell their wide variety of breakfast-related supplies and dispensary equipment, Creative Breakfast Concepts turned to the Miva Merchant shopping cart platform because of its versatility and user-friendly interface.

Like all sites that sell a wide variety of products and services, CBC was faced with the problem of how to make it quick and easy for customers to purchase what they need without having to go through the often-frustrating process of searching through poorly-organized categories.

“I’m not that computer literate,” says CBC President Bill Scatchard, “but one thing that I did not want was for visitors to have to keep scrolling down to find a product. Going to a new page is better.”

Aside from selling juice, cereal, coffee, fruit, dairy, pastry, and hot food dispensers, warmers, and related products; CBC also sells a wide variety of ceramic and melamine dishes, as well as counter refrigerators, kitchen utensils, and many other items.

Additionally, customers can also order printed name badges emblazoned with the logo of their hotel, and can request Breakfast Presentation profiles, designed to help hotels make the most of their available space for food service and present their guests with an attractive, user-friendly, self-serve breakfast option.

“I wanted the site to be exciting and grab the customer’s attention without being too busy or hard to find information/items,” adds Scatchard.” If it’s going to work, it has to be user-friendly.”

The newly-launched site, which sells about 500 different products, has been live since January 3rd, 2011. Since then, says Scatchard, both sales and traffic have dramatically increased.