Store Spotlight: Factory Direct Models

A couple weeks back the Miramar Air Show was held just a few miles from Miva Merchant and the Blue Angels were flying around the office. It was very cool. Ever wanted an exact replica of the daring F/A-18 Hornet flown by the Blue Angels or any other aircraft? Then you will want to do a fly by of Factory Direct Models for a custom built scale model aircraft and this week’s store spotlight.

Factory Direct Models was built with Miva Merchant in August 2008 and took flight a month later in September. Mike Gibson, owner of Factory Direct Models, credits Glendale Designs because their “forward thinking and creative solutions have made this website a huge success”.

Of course success is coupled with challenge for every business, including ecommerce, and Factory Direct Models faces the daunting task of loading thousands of custom model aircraft pictures including 3,000 just for the airplane gallery! Mike and team won’t let tons of pictures or even a gloomy outlook on the economy hold them back. “September 2009 was our best month yet. It rivaled the best months I have had in this business over the last 16 years”.

Mike is quick to point out, “Miva Merchant is my business.” Because it is a web business and their ecommerce solution “provide us with the platform to make our business a success.” Of course the shopping cart software is only one piece of the business and the true success story is outlined by a Factory Direct Model customer:

“After being in this business for over thirty years my expectations are seldom met and virtually never exceeded. Well, this model definitely exceeded my expectations in every possible way. The attention to detail, color matching, paint scheme and workmanship are the best I have ever seen. The model is an exact replica of the real aircraft right down to the blade antennaes and pitot tubes.” – Bill Davis, Chief Pilot, Bell South Corporate Aviation.

With comments like that it is no wonder Mike was kind enough to give Miva Merchant blog readers an extra little savings for anyone looking to get a scale model aircraft for the holidays. Factory Direct Models will give you $20 off the super low prices already offered using the promotional code MIVA102009, good through October 31, 2009, from their custom models page.

Interested in having your website featured in the Miva Merchant Store Spotlight? Visit the Store Spotlight submission form.

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