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Store Spotlight: Metropolitan Decor

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By Miva | July 2, 2009

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This week’s Store Spotlight falls on one of the more elegant sites on the internet: Metropolitan Décor, a haven of modern to post-modern furniture design.  They sell any and everything to make your house or apartment stylish without sacrificing comfort.  The site encourages customers to browse, but gives them the option to quickly find and purchase whatever their inner artist demands.

Sarah, one of the owners of Metropolitan Décor, started the company with one goal, affordable modern furniture.  They believe every piece, whether it’s a bookcase or a sofa, has a story – its conception and construction – and want their customers to be a part of that.  A website that focuses on the buyer without an inundation of ads and blatant marketing lets the site flourish organically.  Nothing about Metropolitan Décor feels forced.  It’s the type of site you spend time on, even when you’re not buying anything, as it nourishes your modern design ideas.  All the furniture has such an interesting concept, it’s hard not to click and stare.  In the seating section of the website, the Surface Sofa is the one piece that I keep coming back to.  It's low sitting and inset into a wooden frame.  Price wise, it’s on the high end, but the look it brings to a room is devastating, in the best way possible.  They have chairs specifically geared towards console gamers.  They are made to support the back while delivering outstanding comfort and sound.  Several of the chairs come with built in speakers to create a more engrossing experience.  Staying ahead of the curve, the home décor store has carried eco friendly furniture for years.  Bookcases, counters, desks and end tables are made from Moso Bamboo and lacquered with an ecologically aware carbonized finish.  Shower curtains designed specifically for a kid’s bathroom come in colorful styles packed with fun drawings, like dinosaurs.  The site also carries beds and blankets for pets.  Find comfy and functional beds, either stationary or travel orientated, to keep your dog or cat resting in style.

When surfing the web, running into an unintuitive site is normal and frustrating.  The site has the product you want, but you can’t easily buy it, or the clunky navigation makes it hard to enjoy the shopping experience.  Metropolitan Décor is nothing like this.   The movement from page to page is fluid.  The side menu system makes sense, i.e., products are where you’d think they’d be.  Every product has a detailed description, upkeep instructions and bright colorful photos.  Maybe the best thing about the site, beside the furniture, is the designer page.  Clicking that link takes you into a page filled with photos of the creators.  Each picture takes you to a new page that gives a brief, but insightful, description of the designer and his or her work.  Below the description are the pieces of furniture they created.  It’s great for finding new styles or products from an already loved designer.

Metropolitan Décor teamed up with Miva Merchant in 2005.  After seeing it used on some of their clients’ sites, Metropolitan Décor decided, “Miva [Merchant] is incomparable.  It is very user friendly, straightforward to use and manage.  We can easily customize its look and feel to work the way we want.”  Beyond making their ecommerce software a breeze, Modern Décor believes, “Miva Merchant helped us with our SEO, dramatically increasing our search engine results, and its robust back end technology makes it scalable, usable, simple to manage and able to upgrade our site seamlessly.”

If you’re looking to find an elegant and functional piece of furniture, check out Metropolitan Décor.  From its design, to its customer service, it is one of the better sites to land on.  With their help you can turn your house into a functioning work of art.

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Author's Bio

Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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