Today I want to introduce you to a small business doing big things in the wine industry in Southern California. The Wine Country started doing business on November 14, 1995 in Signal Hill which is surrounded by Long Beach, CA. After successfully launching the retail store Randy Kemner, Proprietor and wine enthusiast extraordinaire, expanded to the ecommerce realm in 2003 using Miva Merchant shopping cart software to put selling power behind www.thewinecountry.com.
Mr. Kemner states, “Miva Merchant 5.5 has been exceptional for us both on the customer side and employee side. Our customers are able to easily navigate the site and purchase any wines we offer. For our employees, with Miva Merchant 5.5 we are able to put information within the proper data field effortlessly.” after being asked how Miva Merchant has helped The Wine Country with its mission.
The Wine Country specializes in fine wines and gourmet gift baskets made in the chilly 7,000 square foot store located in Signal Hill near Long Beach California using the finest wines and ingredients available. For all you business owners out there you can get a custom gift basket with company schwag added such as mugs, business cards, brochures, etc.
When asked what led to offering your wines online, Randy replied, “We knew all along the internet would be a good sales tool, but we later realized we could reach a much larger customer base directly with our online store. As we saw more & more of our competitors expanding their efforts, we had to catch up in a hurry.”
Today Randy & team continue catching up with competitors while offering exceptional wines from California to Europe and beyond. If you are more of a beer aficionado you will be pleased to find an extensive selection of artisan beers and sakes from around the world.
Next time you are looking for a great wine for your anniversary or just want to try a beer you’ve never heard of then why not buy from a member of the Miva Merchant community. Make sure to mention the Miva Merchant blog with your order for an extra boost of karma.
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