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Store Spotlight: Town Square Jewelry

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By Miva | September 1, 2011
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When it comes to jewelry and watches, one size does not always fit all.  Measurements are based on “average” sizes, but these measurements don’t always work for someone who has smaller-than-average ankles, or larger-than-average wrists.

Since 1997, Town Square Jewelry, this week’s Store Spotlight, has been providing their customers with custom-sized jewelry, and other related accessories.

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Town Square Jewelry Homepage

“We were looking for a company with great customer service, a shopping cart that can handle the task of customization and the ability to grow,” says TSJ President, Dan Taggesell, when asked why his company chose Miva Merchant.  “Miva Merchant had the look, feel, functionality, versatility and customization platform I was looking for and I found it to be a perfect fit for me and Town Square Jewelry.”

TSJ’s customers can choose from gold or rhodium chains, either with charms and stones included or without, and then use the handy measuring guidelines to determine the perfect bracelet, necklace, or other chain fit for them in inches.

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Town Square Jewelry Necklaces

Charms, and in some cases, choice of clasp can also be added to the chain, allowing for nearly limitless customization options.

“Each product can be made into anything you want it to be,” says Taggesell.  “For instance a chain can be made into a bracelet, a necklace, an anklet, a wallet chain, belly chain, toe chain, or earrings. We have even designed chains for customer’s pets. Last year we had an individual order a chain to be used as a belt to match a wallet chain he had previously purchased.”

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Town Square Jewelry Bracelets

Each month, the site holds a sweepstakes contest as a way to show customer appreciation, and give entrants a chance to win free merchandise.  Entry is free, and open to all TSJ Facebook fans.

TSJ also sells a wide assortment of rings and watches for both men as women, as well purse hooks and Connoisseurs Jewelry Cleaning Products.

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Author's Bio

Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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