Back

Store Spotlight: Walleye Direct

Read on to learn more...

By Miva | July 29, 2009

Share

  

Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

Do your taste buds tingle at the thought of yummy, fresh water fish? If so, join me in sampling some of the finest fillets coming out of the pristine waters of Canada for this week’s Store Spotlight on Walleye Direct, your source for freshwater fish fillets. Everything from yellow perch, walleye, trout and catfish is available directly from the lake to your door overnight so you can satisfy your craving before you go mad. So how did this fresh fish market get started?

One day Jesse Ness noticed no one was catering to the fresh fish lover such as him online and Walleye Direct as a concept was born. Starting out took a bit more as Jesse recalls, “I was reading a Yahoo Store for Dummies book and realized that I was still too dumb to figure it out.  Luckily I was working with a guy that recommended going with Miva Merchant if I was in business for the long haul and would want to customize the site later on.  He was right and I haven’t looked back.”

Next came Jesse’s biggest challenge selling online; getting shipping rates correct. “Freight is a large percentage of my total sale since everything has to go overnight or two day air – so being too high on freight hurts sales and too low really hurts profits.  Early on I had a very small sale that I knew was going to lose about $30 total just shipping it.  There is a lot of fine tuning inside the UPS module that has gotten me to this point and I still adjust weights and discount percentages to keep the numbers close.” according to Mr. Ness.

Knowing you are getting a good deal on shipping and that your fish will arrive in a tasty condition are the two primary concerns for any potential customer to walleyedirect.com. As a result, a clear explanation of the limited shipping options along with a phone number for easy contact appears on every page. Now you just have to figure out if you want walleye, perch, bluegill, trout or catfish fillets. 

Of course, I had to ask Jesse about his thoughts on Miva Merchant, “Miva Merchant has helped me because I have a very professional look and feel to my store so if a prospect stumbles on to my site, they will be comfortable making a purchase.  If they can even find my competitors no one will have a better looking or performing site.  Now that I’ve had a couple years of experience I am able to make many changes and updates to the site myself—the main advantage over using Yahoo.”

Back to top

Author's Bio

Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

More Posts Like This

Stay in the Loop

Sign up to receive the latest in ecommerce news, articles, whitepapers, and more.

OR CALL 800.608.MIVA

  • Facebook icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon