Any successful ecommerce business starts with having the right products—and a CBD startup is no exception. While sales of hemp, THC, and CBD products are growing in popularity, legality, and availability, there are certain goods that can attract more consumer interest than others. In order to start CBD business online successfully and break free from the competition, focusing on the right products will give you an edge and foster sustainable growing business. In this article, we discuss the most trending and profitable retail and wholesale CBD products and product categories for online merchants to sell.
Popular Types of CBD Products
Notable advances in hemp oil development in recent years have allowed CBD to be infused into a wide range of products. This diversity of applications is part of what is fueling many new businesses to consider a CBD startup, or adding a new CBD product category to an existing business. We dive deeper into how to create a complete CBD business here. The specific types of startups varies greatly as a result. Hemp-infused goods can take on many forms, from foods to topical cosmetic products—so your first step is to zero in on the right broad category. Around 40 percent of U.S. adults are willing to explore CBD products, representing a huge opportunity for online merchants. A report from Convenience Store News reveals the types of products containing CBD that consumers are most interested to try. Those top products are:
- Baked Goods
- Gummies
- Beauty Care
- Concentrated Oils
- Candy
- Topicals
- Chocolate
The stated interest in these types of products means that CBD will finds its stride in the beauty, wellness, lifestyle, and pet health industries. We discuss below some of the best products to sell within each of these markets.
CBD Beauty Products
The CBD beauty market is projected to grow 31.3 percent by 2025. With both beauty giants and indie brands increasingly integrating CBD into their offerings, beauty products are proving a great CBD startup opportunity.
In this space, CBD is often marketed with skin-enhancing properties, making products like CBD balms, CBD lotion, and CBD serums sought after by consumers. Adding these to your online store can appeal to consumers’ growing desire to add alternative cosmetic items to their daily routine. On the wholesale level, beauty products offer a great avenue for selling B2B CBD in oil form that can be purposed in other products.
CBD Bath Products
Hemp-infused bath products are rapidly becoming a staple in homes. Conscious consumers are looking for products derived from natural and sustainable sources, resulting in rising demand for eco-friendly CBD bath products. This is a great category of cannabis ecommerce to explore.
CBD bath salts, CBD soaps, and CBD bath bombs are among the most popular of these products, often marketed with self-care benefits like muscle relief, relaxation, and sleep aid. Bath CBD products wholesale can be marketed to dispensaries and other retail cannabis vendors in states which allow them. 
CBD Wellness Products
With CBD’s popularity in the beauty and self-care space, it is no surprise that the substance is in equally high demand in the wellness and health industries. While there is limited research available to prove claims of CBD’s ability to treat pain and inflammation, many consumers see CBD as a natural way to boost one’s overall health and well-being. Giant retailers are getting in on the craze—Walgreens and CVS already carry CBD wellness items alongside vitamins and skin care products.
Some of the most popular goods include fitness products like workout supplements, post-workout creams, muscle recovery tinctures, and general use products like CBD oils and concentrated CBD topicals.
Edible CBD Products
Because CBD is non-psychoactive and can be enhanced with other flavors, edible products have significant appeal with consumers. For sellers who are concerned with is it legal to sell CBD online, working with very low THC-level products is an avenue to explore here. Emphasizing the non-psychoactive aspect of edible CBD products could be an excellent way to tap into the edible market.
CBD gummies represent 39 percent of all edible CBD sales. Their discreet size, portability, and distinct flavors make them a favored choice for consumers. Merchants can market gummies for a plethora of uses relating to wellness and beauty.
CBD chocolate is another popular CBD edible. With global chocolate sales expected to reach $162 billion by 2024, hemp-infused chocolate can provide online merchants with an attractive alternative offering to stand out in the market.
CBD Pet Products
CBD isn’t just sought after for human wellness—it’s also gaining increasing popularity as a pet product. The pet health market is one of the fastest growing segments for CBD, with sales that reached nearly $200 million in 2022. Selling pet CBD online is a huge opportunity for established pet care retailers and wholesalers that wish to grow into an all-new product category.
Examples of CBD goods marketed for pets include essential oils for anxiety, calming supplements, and hemp-infused treats and snacks.
Making CBD Products Stand Out
As the CBD market continues to grow and evolve, it takes more than selling a few popular products to carve out a space in the industry and be a CBD startup that grows. Check out our whitepaper below on how to build a profitable and successful CBD brand and effectively sell your product offerings.
This blog was originally published on March 12, 2020 and updated on March 31, 2023.
